{"id":642268,"date":"2013-02-13T11:03:37","date_gmt":"2013-02-13T16:03:37","guid":{"rendered":"http:\/\/serkadis.com\/index\/?guid=9f29dc684381c87bd5b7a2d0b7c37226"},"modified":"2013-02-13T11:07:18","modified_gmt":"2013-02-13T16:07:18","slug":"building-a-global-brand","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/642268","title":{"rendered":"Building a Global Brand"},"content":{"rendered":"<div id=\"mcdonnell-hbrc-video-tip-032\" align=\"center\"><script type=\"text\/javascript\" src=\"http:\/\/cdnapi.kaltura.com\/p\/506471\/sp\/50647100\/embedIframeJs\/uiconf_id\/6569262\/partner_id\/506471\"><\/script><br \/>\n<object id=\"kaltura_player_1360771365\" name=\"kaltura_player_1360771365\" type=\"application\/x-shockwave-flash\" allowFullScreen=\"true\" allowNetworking=\"all\" allowScriptAccess=\"always\" height=\"356\" width=\"580\" bgcolor=\"#000000\" xmlns:dc=\"http:\/\/purl.org\/dc\/terms\/\" xmlns:media=\"http:\/\/search.yahoo.com\/searchmonkey\/media\/\" rel=\"media:video\" resource=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1360771365\/wid\/_506471\/uiconf_id\/6569262\/entry_id\/1_ynizdpqb\" data=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1360771365\/wid\/_506471\/uiconf_id\/6569262\/entry_id\/1_ynizdpqb\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowNetworking\" value=\"all\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"flashVars\" value=\"&#038;\" \/><param name=\"movie\" value=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1360771365\/wid\/_506471\/uiconf_id\/6569262\/entry_id\/1_ynizdpqb\" \/><a rel=\"media:thumbnail\" href=\"http:\/\/cdnsecakmi.kaltura.com\/p\/506471\/sp\/50647100\/thumbnail\/entry_id\/1_ynizdpqb\/width\/120\/height\/90\/bgcolor\/000000\/type\/2\"><\/a> <span property=\"dc:description\" content=\"Expanding a brand into new countries takes careful planning. These five tips can help you take your brand global by leveraging its power while also accommodating local realities in the new markets you've targeted.\"><\/span><span property=\"media:title\" content=\"Building a Global Brand\"><\/span> <span property=\"media:width\" content=\"580\"><\/span><span property=\"media:height\" content=\"356\"><\/span> <span property=\"media:type\" content=\"application\/x-shockwave-flash\"><\/span><\/object>\n<\/div>\n<p>\n<strong>John McDonnell<\/strong>, COO of Patr\u00f3n Spirits International, on how his company grew beyond the domestic market.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=Vscqk9lQX4g:ulYqNTK2k0s:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=Vscqk9lQX4g:ulYqNTK2k0s:bcOpcFrp8Mo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=bcOpcFrp8Mo\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/harvardbusiness\/~4\/Vscqk9lQX4g\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John McDonnell, COO of Patr\u00f3n Spirits International, on how his company grew beyond the domestic market.<\/p>\n","protected":false},"author":7375,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-642268","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/642268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7375"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=642268"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/642268\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=642268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=642268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=642268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}