{"id":642800,"date":"2013-02-18T10:18:57","date_gmt":"2013-02-18T15:18:57","guid":{"rendered":"http:\/\/blog.ted.com\/?p=69616"},"modified":"2013-02-18T10:18:57","modified_gmt":"2013-02-18T15:18:57","slug":"whos-the-guy-in-the-new-apple-ad-meet-mathieu-lehanneur","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/642800","title":{"rendered":"Who&rsquo;s the guy in the new Apple ad? Meet Mathieu Lehanneur"},"content":{"rendered":"<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='586' height='360' src='http:\/\/www.youtube.com\/embed\/pqTwYa46OKE?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0'><\/iframe><\/span><\/p>\n<p>It\u2019s alive.<\/p>\n<p>The new Apple iPad ad, titled \u201cAlive,\u201d debuted last night and features a gorgeous glimpse of the <a href=\"http:\/\/blog.ted.com\/2013\/02\/08\/teds-updated-ios-app-offers-faster-speed-and-streaming-subtitles\/\">recently updated TED mobile app<\/a>. The spot also highlights TED speaker Mathieu Lehanneur, a designer who looks to science and nature for inspiration for problem-solving objects. Lehanneur is the man behind the living air purifier <a href=\"http:\/\/www.mathieulehanneur.fr\/projet_gb.php?projet=90\">Andrea<\/a>&#8211; a space age terrarium that uses plants to metabolize toxins in the air &#8212; and <a href=\"http:\/\/www.mathieulehanneur.fr\/projet_gb.php?projet=127\">Local River<\/a>, a mash-up of an aquarium and herb garden for locavores. His designs marry the living and the synthetic in order to tackle environmental problems.<\/p>\n<p><a href=\"http:\/\/www.ted.com\/talks\/mathieu_lehanneur_demos_science_inspired_design.html\" class=\"video_teaser\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/images.ted.com\/images\/ted\/126515_240x180.jpg\" alt=\"Mathieu Lehanneur demos science-inspired design\" width=\"132\" height=\"99\" \/>Mathieu Lehanneur demos science-inspired design<span class=\"play\"><\/span><\/a><\/p>\n<p>In his talk from TEDGlobal 2009, Lehanneur demoed a handful of his most fascinating creations &#8212; like a rolling ball that neutralizes noise pollution and a week-long antibiotic course all in one layered pill. But what has Lehanneur been working on since? According to <a href=\"http:\/\/www.mathieulehanneur.fr\/index.php\">his website<\/a>, his latest invention is <a href=\"http:\/\/www.mathieulehanneur.fr\/projet_gb.php?projet=177\">Isaac &amp; Graham<\/a> (named to honor Sir Isaac Newton and Alexander Graham Bell), an emergency phone for hikers that generates power by the dropping of a weight. In addition to a solo show at the <a href=\"http:\/\/www.grand-hornu.eu\/\">Grand Hornu Museum<\/a> in Belgium, Lehanneur has also designed a <a href=\"http:\/\/www.mathieulehanneur.fr\/projet_gb.php?projet=179\">WikiBar<\/a> for The Lab Store in Paris and <a href=\"http:\/\/www.mathieulehanneur.fr\/projet_gb.php?projet=173\">Take Time!<\/a>, a creation that is halfway between a pocket watch and a pendulum.<\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/tedconfblog.wordpress.com\/69616\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/tedconfblog.wordpress.com\/69616\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=blog.ted.com&#038;blog=14795620&#038;%23038;post=69616&#038;%23038;subd=tedconfblog&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TEDBlog\/~4\/CZFMaKXfsR8\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s alive. The new Apple iPad ad, titled \u201cAlive,\u201d debuted last night and features a gorgeous glimpse of the recently updated TED mobile app. The spot also highlights TED speaker Mathieu Lehanneur, a designer who looks to science and nature for inspiration for problem-solving objects. Lehanneur is the man behind the living air purifier Andrea&#8211; [&hellip;]<\/p>\n","protected":false},"author":7344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-642800","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/642800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7344"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=642800"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/642800\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=642800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=642800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=642800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}