{"id":643190,"date":"2013-02-20T18:57:53","date_gmt":"2013-02-20T23:57:53","guid":{"rendered":"http:\/\/gigaom.com\/?p=612432"},"modified":"2013-02-20T18:57:53","modified_gmt":"2013-02-20T23:57:53","slug":"pinterest-raises-200-million-in-new-funding-company-now-valued-at-2-5-billion","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/643190","title":{"rendered":"Pinterest raises $200 million in new funding, company now valued at $2.5 billion"},"content":{"rendered":"

Pinterest has raised a new funding round of $200 million led by Valiant Capital Management, putting the company’s valuation at $2.5 billion, AllThingsD first reported<\/a>\u00a0and Pinterest has now confirmed.<\/p>\n

The company said it will use the new funding to develop new technology, continue hiring, expand its user base internationally, and make strategic investments. Existing investors\u00a0Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital all participated in the round as well.<\/p>\n

\u201cOur focus is on helping millions of people discover things they love\u00a0and get inspiration to go do those things in their life,\u201d said Ben\u00a0Silbermann, Pinterest co-founder and CEO announced in a statement provided by the company. \u201cThis investment gives us\u00a0more resources to help realize that vision.\u201d<\/p>\n

It was reported earlier this month<\/a> that the company was in funding talks that would raise its\u00a0valuation above $2 billion.\u00a0Most recently, Pinterest had\u00a0raised $100 million in May 2012<\/a>, putting the company’s valuation at\u00a0$1.5 billion at the time. The May round was led by Japanese site Rakuten, in addition to Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital.<\/p>\n

The company allows users to pin photos to virtual pinboards, collecting\u00a0them in groups called boards around the web.\u00a0Pinterest has exploded in recent success, especially with women, and has continued to drive increasing amounts of traffic on the web<\/a>. CEO Ben Silberman spoke at GigaOM’s Roadmap conference<\/a> in November, explaining that they didn’t set out to target any specific group in building the site:<\/p>\n

\u201cWhen we built Pinterest, we didn\u2019t build it with a specific demographic in mind,\u201d Silbermann said. \u201cWe built it for ourselves.\u201d<\/p>\n

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