{"id":643456,"date":"2013-02-22T06:29:32","date_gmt":"2013-02-22T11:29:32","guid":{"rendered":"http:\/\/gigaom.com\/?p=613012"},"modified":"2013-02-22T06:29:32","modified_gmt":"2013-02-22T11:29:32","slug":"metaios-augmented-reality-chip-will-be-super-useful-just-not-in-phones","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/643456","title":{"rendered":"Metaio\u2019s augmented reality chip will be super-useful\u2026 just not in phones"},"content":{"rendered":"

Yesterday Metaio<\/a>, the Germany-based augmented reality (AR) company, announced<\/a> a deal with ST-Ericsson which will see the latter integrate a specialized AR processor into the next generation of its mobile chipsets. <\/p>\n

This will be the first dedicated chip of its kind to see commercial deployment, and it should have a big impact on the power consumption of AR applications, which are today generally a big battery-suck due to their intensive use of graphics and, increasingly, 3D rendering<\/a>. As Metaio CEO Peter Meier put it in the statement:<\/p>\n

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\u201cThe AREngine will do for augmented reality what the GPU did years ago for the gaming industry. This is a great leap in the AR space, and we strongly believe that the AR Engine working with ST-Ericsson platforms will help realize the augmented city \u2014 the idea of a completely connected environment powered by augmented reality and made possible with next-gen, optimized mobile platforms.\u201d<\/p>\n<\/blockquote>\n

Here\u2019s the video the companies put out. Notice the emphasis on the use of the AREngine chip in smartphones:<\/p>\n