{"id":643689,"date":"2013-02-24T23:20:53","date_gmt":"2013-02-25T04:20:53","guid":{"rendered":"https:\/\/www.pehub.com\/?p=187947"},"modified":"2013-02-24T23:20:53","modified_gmt":"2013-02-25T04:20:53","slug":"vanedge-capital-leads-5m-financing-of-playnomics","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/643689","title":{"rendered":"Vanedge Capital Leads $5M Financing of Playnomics"},"content":{"rendered":"

\"\"<\/a>Canadian venture capital firm\u00a0Vanedge Capital<\/strong> led a US$5 million Series B financing of\u00a0San Francisco-based Playnomics Inc.<\/strong>, a provider of\u00a0data science\u00a0and predictive analytics for mobile, social and browser games. Joining in the round were existing investors FirstMark Capital <\/strong>and XSeed Capital<\/strong>. Tony Lam<\/strong>, principal of Vancouver-based Vanedge, has joined Playnomics’ Board of Directors.<\/p>\n

PRESS RELEASE<\/p>\n

PLAYNOMICS CLOSES $5M IN SERIES B FUNDING\u00a0FOR PLATFORM EXPANSION<\/strong><\/p>\n

Vanedge Capital Makes Strategic Investment in Leading Data Science Company\u00a0for Mobile, Social and Browser Games<\/p>\n

SAN FRANCISCO \u2013 February 20, 2013 \u2013 Playnomics, the global leader in data science\u00a0and predictive analytics for mobile, social and browser games, today announced a $5M\u00a0Series B funding raised in a round led by Vanedge Capital and joined by existing\u00a0investors FirstMark Capital and XSeed Capital. Founded by former Electronic Arts Inc.\u00a0(NASDAQ: EA) veterans Paul Lee and Glenn Entis, Vanedge Capital is a venture capital\u00a0fund focused on investments in interactive entertainment and digital media. With today\u2019s\u00a0announcement Tony Lam, Principal at Vanedge Capital, will also join the Playnomics\u00a0board.<\/p>\n

The current round will be leveraged for the company\u2019s continued focus on games and\u00a0gamification mechanics and further expansion of the existing PlayRM Platform, which\u00a0already profiles a total of over 100 million unique players across dozens of leading online\u00a0games and brands worldwide.<\/p>\n

\u201cPlaynomics has always been focused on determining why and how audiences play, and\u00a0enabling game developers and brands to measurably increase player retention,\u00a0engagement and monetization using our PlayRM platform,\u201d said Chethan Ramachandran,
\nCEO of Playnomics. \u201cWith this new round of funding, we\u2019ll be able to further expand the\u00a0features and capabilities of the platform to meet the growing needs of our partners\u00a0worldwide. Developers can expect several new product releases this year that leverage\u00a0our predictive scoring and segmentation engine.\u201d<\/p>\n

\u201cAs veterans in interactive entertainment and video game technology, we recognize that\u00a0access to big data science, improved analytics and advanced marketing software is an\u00a0absolute requirement for successful games. Playnomics has already made significant\u00a0moves in this space, creating real value for their partners, and our fund was created to\u00a0support companies like Playnomics as they move forward building out their vision,\u201d said\u00a0Lam.<\/p>\n

Playnomics\u2019 PlayRM Platform and PlayScience Engine currently supports game\u00a0developers and consumer brands worldwide across over 100 games and applications, both\u00a0web-based and mobile, scoring data from over 30 million monthly active players and\u00a0processing over 5 billion in-game events. While the PlayScience Engine scores players\u00a0across multiple facets, including predictive scores and personality scores, the PlayRM\u00a0platform puts a comprehensive suite of tools at the developers\u2019 fingertips. This includes\u00a0the PlayRM\u2122 Segmentation Engine, PlayRM\u2122 Messaging Engine and PlayRM\u2122\u00a0Player Marketplace. Developers can effectively segment, target, acquire and engage\u00a0players based on key game behaviors, ultimately driving increased revenue and retention.\u00a0The PlayRM Messaging Engine enables developers and publishers to communicate\u00a0directly with individual users through personalized messages and cross-promotion, based\u00a0on their gameplay behavior and optimized to encourage engagement, monetization and\u00a0virality.\u00a0As player activity and spending continues to grow in mobile, and user acquisition costs\u00a0skyrocket upwards, the importance of re-engaging the right players rises as well. With\u00a0today\u2019s funding news, Playnomics plans to continue focus and growth of their platform in\u00a0this area to meet market demand.<\/p>\n

To learn more about Playnomics, visit www.playnomics.com.<\/p>\n

About Playnomics
\nFounded in 2009, Playnomics is the global leader in quantifying play behavior.\u00a0Comprised of entrepreneurs and industry experts who pioneered data mining in finance,\u00a0information security and bioinformatics, Playnomics was the 2010 winner of the\u00a0VentureBeat startup competition \u201cWho\u2019s Got Game\u201d. In 2012, Playnomics launched the\u00a0first-ever CRM platform for games called PlayRM\u2122, and grew its predictive\u00a0PlayScience Engine to score a total of over 100 million unique players across dozens of\u00a0the leading online games and brands worldwide. San Francisco-based Playnomics is\u00a0backed by leading venture investors, including FirstMark Capital, Vanedge Capital,
\nXSeed Capital, MetamorphicVentures, Accelerator Ventures, and TriplePoint Capital.<\/p>\n

Media Contact
\nSalley Chan, Playnomics
\nsalley@playnomics.com
\n415-322-9192<\/p>\n

Photo courtesy of Shutterstock.<\/a><\/em><\/p>\n

The post Vanedge Capital Leads $5M Financing of Playnomics<\/a> appeared first on peHUB<\/a>.<\/p>\n

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Canadian venture capital firm\u00a0Vanedge Capital led a US$5 million Series B financing of\u00a0San Francisco-based Playnomics Inc., a provider of\u00a0data science\u00a0and predictive analytics for mobile, social and browser games. Joining in the round were existing investors FirstMark Capital and XSeed Capital. Tony Lam, principal of Vancouver-based Vanedge, has joined Playnomics’ Board of Directors. PRESS RELEASE PLAYNOMICS […]<\/p>\n","protected":false},"author":7606,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-643689","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/643689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7606"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=643689"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/643689\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=643689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=643689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=643689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}