{"id":644514,"date":"2013-02-28T14:00:44","date_gmt":"2013-02-28T19:00:44","guid":{"rendered":"http:\/\/bgr.com\/?p=348825"},"modified":"2013-02-28T14:00:44","modified_gmt":"2013-02-28T19:00:44","slug":"t-mobiles-spectacularly-weird-pricing-strategy","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/644514","title":{"rendered":"T-Mobile\u2019s spectacularly weird pricing strategy"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/02\/28\/t-mobile-pricing-strategy-analysis-348825\/\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"445\" src=\"http:\/\/boygeniusreport.files.wordpress.com\/2012\/05\/t-mobile-sign-4.jpg?w=650&amp;h=445&amp;crop=1\" class=\"attachment-feed_normal wp-post-image\" alt=\"T-Mobile Pricing Strategy Analysis\" title=\"T-Mobile\" \/><\/a><\/center>Another quarter, <a href=\"http:\/\/bgr.com\/2013\/02\/28\/t-mobile-earnings-q4-2012-348677\/\">another half a million contract subscribers gone<\/a>. <a href=\"http:\/\/bgr.com\/tag\/t-mobile\">T-Mobile<\/a> USA&#8217;s contract customer losses and revenue decline that make good headlines, but the really interesting number in the latest T-Mobile report is the big drop in prepaid customer additions. A year ago, T-Mobile added 220,000 prepaid customers. This past Christmas quarter, that number dropped to 166,000. It is not hard to find the major reason for that decline: T-Mobile&#8217;s branded prepaid ARPU sky-rocketed by 11% in one year. Let&#8217;s examine the situation. T-Mobile continues bleeding contract customers&#8230; so it opts to focus on premium prepaid service pricing, which in turn damages prepaid customer adds and increases churn. And now T-Mobile has both a contract and a prepaid crisis in its hands. How does this make a lick of sense?<\/p>\n<p><a href=\"http:\/\/bgr.com\/2013\/02\/28\/t-mobile-pricing-strategy-analysis-348825\/?utm_source=more-link&#038;utm_medium=feed\" class=\"more-link\"><em>Continue reading&#8230;<\/em><\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/MVCbnLBqz24\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another quarter, another half a million contract subscribers gone. T-Mobile USA&#8217;s contract customer losses and revenue decline that make good headlines, but the really interesting number in the latest T-Mobile report is the big drop in prepaid customer additions. A year ago, T-Mobile added 220,000 prepaid customers. This past Christmas quarter, that number dropped to [&hellip;]<\/p>\n","protected":false},"author":7566,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-644514","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/644514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7566"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=644514"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/644514\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=644514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=644514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=644514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}