{"id":645135,"date":"2013-03-04T14:46:56","date_gmt":"2013-03-04T19:46:56","guid":{"rendered":"http:\/\/paidcontent.org\/?p=225459"},"modified":"2013-03-04T14:46:56","modified_gmt":"2013-03-04T19:46:56","slug":"nbcs-piracy-takedowns-skyrocket-wait-wasnt-file-sharing-supposed-to-be-dead","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/645135","title":{"rendered":"NBC\u2019s piracy takedowns skyrocket: Wait, wasn\u2019t file sharing supposed to be dead?"},"content":{"rendered":"

NBC\u2019s Los Angeles-based anti-piracy unit sent out 3.9 million takedown notices for pirated content last year, according to a Wall Street Journal<\/em> report from Monday<\/a>. Three years earlier, NBC sent out just 427,000 such notices.<\/p>\n

Piracy is exploding, and NBC is barely keeping up fighting back: That\u2019s the message of the story, which details the work of the studio\u2019s anti-piracy unit at length. Here\u2019s the thing about that notion: It runs counter to some of the common narrative we\u2019ve seen with regards to piracy in recent years. Piracy was supposed to be on the decline, we\u2019ve heard time and again, with Netflix and others offering legal alternatives that are simply more convenient.<\/p>\n

And there\u2019s been numbers to back this notion up: In 2010, 19.2 percent of all residential U.S. Internet traffic during peak times was caused by P2P file sharing, according to traffic management company Sandvine<\/a>. In the second half of 2012, that number was down to 12 percent. Netflix traffic, on the other hand, exploded during the same time.<\/p>\n

So what\u2019s going on here? Is piracy getting worse, is Netflix winning or is it all just business as usual? The answer probably depends on who you ask, but here are a few points worth considering:<\/p>\n