{"id":645556,"date":"2013-03-06T14:00:02","date_gmt":"2013-03-06T19:00:02","guid":{"rendered":"http:\/\/www.pehub.com\/?p=189725"},"modified":"2013-03-06T14:00:02","modified_gmt":"2013-03-06T19:00:02","slug":"innovid-raises-11m-from-sequoia-genesis-t-venture-vintage","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/645556","title":{"rendered":"Innovid Raises $11M From Sequoia, Genesis, T-Venture, Vintage"},"content":{"rendered":"

Innovid<\/strong> said it raised $11 million in Series C funding from existing investors Sequoia Capital, Genesis Partners, <\/strong>and T-Venture<\/strong> and new investor Vintage Investment Partners<\/strong>. The funding will enable the company to expand to new screens, including gaming consoles, connected TVs and broadcast TVs, alon with supporting its growth in video ad delivery to PCs, mobile devices and tablets.<\/p>\n

PRESS RELEASE<\/strong><\/p>\n

Innovid Secures $11M in Series C Funding from Sequoia and Vintage Venture Partners<\/p>\n

Latest funding positions Innovid to continue global growth and further expand its video advertising platform into new screens such as gaming consoles, connected TV, VOD and broadcast TV<\/p>\n

New York, NY. \u2014 March 6, 2013 \u2014 Innovid, the technology platform delivering immersive video advertising anywhere, today announced that it raised $11 million in Series C funding. Existing investors Sequoia Capital, Genesis Partners, and T-Venture (Deutsche Telecom) participated in the round, with a new investment from Vintage Investment Partners. This announcement comes on the heels of a global leadership position in the agency video ad serving market with 450 percent year over year growth for the company. The funding will be used to continue Innovid\u2019s rapid global growth in video ad serving across PC, mobile and tablet, as well as expand into new screens including gaming consoles, connected TV, video on demand and broadcast TV.<\/p>\n

\u201cInnovid\u2019s swift worldwide growth is indicative of the advertising industry\u2019s need for a platform that advances TV advertising to the next stage,\u201d said Doug Leone, General Partner of Sequoia Capital, which has funded an unprecedented number of enormously successful companies including Google, Apple, LinkedIn and Cisco. \u201cLeveraging its proven technology and experienced team, we are confident Innovid will fulfill its vision to revolutionize the world of TV advertising.\u201d<\/p>\n

Innovid\u2019s video technology platform provides brands and marketers with the tools to create, deliver, and measure video advertisements from simple pre-roll campaigns to the most complex addressable and interactive units. The company\u2019s iRoll\u00ae formats bring alive a new dimension for digital video, adding native, interactive elements to flat pre-roll ads. Marketers can insert interactive elements in their video ads, including games, contest entries, social apps, coupons, additional video, shopping carts, store locators, and any other creative ideas to capture viewers’ curiosity and create powerful, immersive experiences for consumers.<\/p>\n

The company\u2019s expertise has been widely validated in the industry. In fact, Innovid was recently selected as a winner of the IAB\u2019s Digital Video Rising Stars and will join other winners in working groups to define the final specifications of interactive video formats for the industry. In addition, Innovid\u2019s advanced video ad server is being used by global brands like Toyota, Nissan, Chrysler, Sony Pictures, Paramount, GSK, eBay, T-Mobile, EA, and Best Buy among others.<\/p>\n

\u201cTV ad spending in the U.S. alone was estimated to reach $70 billion last year. Imagine the increased value of those dollars when brands add personalization, interactivity and advanced measurability to their ads,\u201d said Zvika Netter, co-Founder and CEO of Innovid. \u201cOur technology is the first to bridge TV and digital by bringing together the powerful visual experience of video and the full personalized and interactive capabilities of the Internet.\u201d<\/p>\n

The latest funding brings Innovid\u2019s venture funding total to approximately $27.6 million. The company previously received $3 million in Series A from Genesis Partners; $4.1 million in a venture round from Genesis Partners and T-Venture; and $9.5 million in Series B from Sequoia Capital, Genesis Partners and T-Venture.<\/p>\n

About Innovid
\nInnovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid’s Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers.\u00a0 Bringing a new dimension to online video, Innovid’s iRoll reimagines the possibilities for interactive engagement across multiple screens.\u00a0 For more information, visit www.Innovid.com.<\/p>\n

The post Innovid Raises $11M From Sequoia, Genesis, T-Venture, Vintage<\/a> appeared first on peHUB<\/a>.<\/p>\n

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Innovid said it raised $11 million in Series C funding from existing investors Sequoia Capital, Genesis Partners, and T-Venture and new investor Vintage Investment Partners. The funding will enable the company to expand to new screens, including gaming consoles, connected TVs and broadcast TVs, alon with supporting its growth in video ad delivery to PCs, […]<\/p>\n","protected":false},"author":7545,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-645556","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/645556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7545"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=645556"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/645556\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=645556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=645556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=645556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}