{"id":645833,"date":"2013-03-07T08:06:41","date_gmt":"2013-03-07T13:06:41","guid":{"rendered":"http:\/\/techcrunch.com\/?p=772444"},"modified":"2013-03-07T08:06:41","modified_gmt":"2013-03-07T13:06:41","slug":"tablets-now-taking-a-greater-global-share-of-web-page-views-than-smartphones-according-to-adobes-digital-index","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/645833","title":{"rendered":"Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe\u2019s Digital Index"},"content":{"rendered":"

\"iphone-ipad\"<\/p>\n

The proportion of web traffic coming from tablets has pushed past smartphones for the first time, according to Adobe’s latest Digital Index<\/a>\u00a0which has tracked\u00a0more than 100 bil\u00adlion vis\u00adits to 1,000+ web\u00adsites worldwide, between June 2007 to date, to compare which device types are\u00a0driving the most page views. The monitored markets are the\u00a0\u00a0U.K, U.S., China, Canada, Australia, Japan, France and Germany.\u00a0While the difference between smartphone and tablet traffic is marginal — with tablets accounting for eight per cent of the measured page views and smartphones seven per cent — the growth in tablet page views is impressive, especially considering how new the category is (the first iPad launched in April 2010).<\/p>\n

Of course both mobile device types still account for a fraction of the total share of page views when compared to desktops\/laptops — which accounted for 84 per cent of the page views, according to Adobe’s data\u00a0– but both are taking a growing share, and tablet growth is on an especially steep trajectory:<\/p>\n

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Adobe attributes the rise of tablet page views to how well-suited the form factor is for web browsing, with the most obvious attribute being tablets’ larger screen size vs smartphones (albeit, that gap is closing as some tablets shrink<\/a> and some smartphones swell<\/a>). On average, Adobe found that Inter\u00adnet users view 70 per cent more pages per visit when brows\u00ading with a tablet com\u00adpared to a smartphone — so tablet users are doing more leisurely (and presumably leisure time) browsing.<\/p>\n

While there is a good spread of different activities across both tablets and smartphones, Adobe’s index indicates that online shopping is a particularly popular activity for tablet users. Retail web\u00adsites receive the high\u00adest share of tablet traf\u00adfic across all indus\u00adtries, according to its data, while auto\u00admo\u00adtive and travel shop\u00adping websites also get a “sig\u00adnif\u00adi\u00adcant share” of tablet traffic:<\/p>\n

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Writing on its digital index blog<\/a>, Adobe adds:<\/p>\n

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We\u2019ve been keep\u00ading a close eye on how quickly tablets have taken off. Just ayear ago in Jan\u00adu\u00adary\u00a0we uncov\u00adered that vis\u00adi\u00adtors using tablets spend\u00a054%\u00a0more per online order than their coun\u00adter\u00adparts on smart\u00adphones, and\u00a019%\u00a0more than desktop\/laptop users. Dur\u00ading the\u00a0past hol\u00adi\u00adday shop\u00adping\u00a0sea\u00adson we saw that\u00a013.5%\u00a0of all online sales were trans\u00adacted via tablets. And last month before the\u00a0Super Bowlwe learned that online view\u00ader\u00adship via tablets dou\u00adbles dur\u00ading big sport\u00ading events. Now we know that not only is tablet traf\u00adfic more valu\u00adable in terms of ecom\u00admerce and engage\u00adment, tablets have also become the pri\u00admary device for mobile browsing.<\/p>\n<\/blockquote>\n

The U.K. leads Adobe’s Index for tablet page views, with the U.S. second:<\/p>\n

<\/a><\/p>\n

All coun\u00adtries tracked saw their share of traf\u00adfic from tablets dou\u00adble over the course of 2012 — a trend Adobe expects to con\u00adtinue through 2013. It added that some slight dips in tablet share in certain countries in November were down to PC traffic surging, rather than tablet page views dropping:<\/p>\n

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<\/a> <\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The proportion of web traffic coming from tablets has pushed past smartphones for the first time, according to Adobe’s latest Digital Index\u00a0which has tracked\u00a0more than 100 bil\u00adlion vis\u00adits to 1,000+ web\u00adsites worldwide, between June 2007 to date, to compare which device types are\u00a0driving the most page views. The monitored markets are the\u00a0\u00a0U.K, U.S., China, Canada, […]<\/p>\n","protected":false},"author":7405,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-645833","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/645833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7405"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=645833"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/645833\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=645833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=645833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=645833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}