{"id":646278,"date":"2013-03-11T22:11:31","date_gmt":"2013-03-12T02:11:31","guid":{"rendered":"http:\/\/bgr.com\/?p=368383"},"modified":"2013-03-11T22:11:31","modified_gmt":"2013-03-12T02:11:31","slug":"ea-apologizes-for-botched-simcity-launch","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/646278","title":{"rendered":"EA apologizes for botched SimCity launch"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/03\/11\/ea-simcity-launch-apology-368383\/\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"700\" src=\"http:\/\/boygeniusreport.files.wordpress.com\/2013\/03\/simcity-fire.jpg?w=650&amp;h=700&amp;crop=1\" class=\"attachment-feed_normal wp-post-image\" alt=\"EA SimCity Launch\" title=\"SimCity\" \/><\/a><\/center>Electronic Arts (<a href=\"http:\/\/finance.yahoo.com\/q?s=ea\">EA<\/a>) has just delivered a textbook case on how to horrendously botch a product launch. The company&#8217;s decision to employ <a href=\"http:\/\/bgr.com\/2012\/09\/05\/ubisoft-ends-pc-gaming-drm\/\">always-on digital rights management (DRM) technology<\/a> that forces gamers to play online proved to be a complete disaster after the company&#8217;s servers were quickly overwhelmed during the game&#8217;s launch last week, thus rendering it unplayable for everyone who purchased it. <a href=\"http:\/\/www.ea.com\/news\/a-simcity-update-and-something-for-your-trouble\">EA has now issued a formal apology<\/a> for the game launch and is offering everyone who purchased it a free game as compensation. In a company blog post, Maxis label general manager Lucy Bradshaw said that the company was not expecting demand for the game to be so high and admitted that it was &#8220;dumb&#8221; to not prepare better. Bradshaw made no mention of whether the company would <a href=\"http:\/\/bgr.com\/2012\/05\/04\/international-day-against-drm\/\">remove the always-on DRM requirement<\/a> as a condition for playing the game in the future.<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/eQ4A8IOC_xU\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Electronic Arts (EA) has just delivered a textbook case on how to horrendously botch a product launch. The company&#8217;s decision to employ always-on digital rights management (DRM) technology that forces gamers to play online proved to be a complete disaster after the company&#8217;s servers were quickly overwhelmed during the game&#8217;s launch last week, thus rendering [&hellip;]<\/p>\n","protected":false},"author":7438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-646278","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/646278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7438"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=646278"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/646278\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=646278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=646278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=646278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}