{"id":646288,"date":"2013-03-11T20:00:48","date_gmt":"2013-03-12T00:00:48","guid":{"rendered":"http:\/\/paidcontent.org\/?p=225807"},"modified":"2013-03-11T20:00:48","modified_gmt":"2013-03-12T00:00:48","slug":"rdio-expands-global-footprint-spotify-reportedly-extends-free-mobile-offering","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/646288","title":{"rendered":"Rdio expands global footprint, Spotify reportedly extends free mobile offering"},"content":{"rendered":"

Rdio<\/a>, the music subscription service backed by the founders of Skype and KaZaA, is expanding to Ireland, Iceland, Italy, Latvia, Lithuania, and Austria as well as Mexico. That brings the total number of countries with a Rdio presence to 24. The announcement of the expansion comes on the same day as a Bloomberg report<\/a> stating that Spotify is negotiating to bring its free, ad-supported mobile service tier to all of the countries it is operating in.<\/p>\n

Rdio, just as a refresher, is a subscription service that tries to set itself apart from market leader Spotify with a different take on social music curation<\/a>. The company offers limited free music for up to six months, but doesn\u2019t do ads.<\/p>\n

That\u2019s different from Spotify, which launched a free, ad-supported mobile radio service<\/a> in the U.S. last summer. The company is now looking to expand its free mobile tier to all of its 17 territories, Bloomberg reported Monday. Deals for such an offering are still under negotiation, but Spotify could start with its free streaming as early as April.<\/p>\n

\"ifpi<\/a>Spotify\u2019s free mobile service is more like Pandora, offering users limited interactivity, with the hopes that some are going to subscribe to a full-service offering. And the interest in music subscriptions is definitely growing: Industry association IFPI\u2019s latest Digital Music report (PDF<\/a>)\u00a0claims that worldwide, 20 million consumers paid for music subscriptions in 2012. And in Europe, subscription services made up for 20 percent of all digital music revenues during that time period.<\/p>\n

That number was largely driven by a strong showing in Northern Europe, which is Spotify\u2019s home turf – but services like Rdio seem to bet that this success story can be repeated in countries like Austria as well.<\/p>\n

\"\"<\/p>\n

<\/a><\/p>\n

Related research and analysis from GigaOM Pro:<\/strong>
Subscriber content. Sign up for a free trial<\/a>.<\/p>\n