{"id":646894,"date":"2013-03-14T14:27:32","date_gmt":"2013-03-14T18:27:32","guid":{"rendered":"http:\/\/betanews.com\/?p=136588"},"modified":"2013-03-14T14:27:32","modified_gmt":"2013-03-14T18:27:32","slug":"whats-up-with-googles-spring-cleaning","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/646894","title":{"rendered":"What&#8217;s up with Google&#8217;s Spring cleaning?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/betanews.com\/wp-content\/uploads\/2012\/09\/Google-logo-600x450.jpg\" alt=\"\" title=\"Google logo\" width=\"600\" height=\"450\" class=\"alignnone size-large wp-image-97146\" \/><\/p>\n<p>I sometimes wonder if Larry Page is a neatness freak. After all, throwing out stuff defines his nearly two years back as chief executive. He has chucked more Google products than junk I discard from our apartment &#8212; there&#8217;s no hording around here. Nor at Google. But the last 24 hours is simply unprecedented for changes that broadly affect customers and partners. This Spring cleaning is something to behold.<\/p>\n<p>Let&#8217;s start with today. Jeff Huber is out as head of Google Mapping and Commerce. He <a href=\"https:\/\/plus.google.com\/u\/0\/111164095920889813531\/posts\/XTduDCnqDY2\" >explains<\/a>: &#8220;Finishing up my first decade at Google, and excited to return to my startup roots and begin the next one at Google X! Let me know what you&#8217;d like to see Google X do next&#8221;. The <i>Wall Street Journal<\/i> says <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887323393304578360260236298242.html\" >there&#8217;s more<\/a>: Google Maps will split from Commerce and become part of Search and the other folds into Advertising.<\/p>\n<p>Bigger shocks came yesterday, with the sudden &#8212; and I do mean <i>sudden<\/i> &#8212; <a href=\"http:\/\/betanews.com\/2013\/03\/13\/andy-rubin-steps-down-as-google-android-chief\/\" >change regarding Android leadership<\/a>. Andy Rubin has &#8220;decided it\u2019s time to hand over the reins and start a new chapter at Google&#8221;, Page says. But the CEO doesn&#8217;t say what that is. Huber&#8217;s future is clear. Google X is the company&#8217;s internal think tank\/research lab run by cofounder Sergey Brin. Chrome and Apps lead Sundar Pichai is now responsible for Android.<\/p>\n<p>As if that wasn&#8217;t <i>enough<\/i>, later yesterday Google announced plans to retire &#8212; or in the words of colleague <a href=\"http:\/\/betanews.com\/author\/alanbuckingham\/\" >Alan Buckingham<\/a> &#8220;<a href=\"http:\/\/betanews.com\/2013\/03\/13\/google-plans-to-execute-reader-among-other-apps\/\" >execute<\/a>&#8221; &#8212; a bunch of products or technologies. Among them: Apps Script, CalDAV API, Google Building Maker, Google Cloud Connect, Google Voice App for Blackberry, Search API for Shopping and Snapseed Desktop for Macintosh and Windows. <\/p>\n<p>But <i>one<\/i> sent shockwaves across the web last night: Google Reader, which goes under the ax on July 1. I got a notice about the closure date when logging into the service this morning.<\/p>\n<p>Users rally to save the service, which includes three petitions, and lots of angry social shares. In response to the outrage, colleague <a href=\"http:\/\/betanews.com\/author\/mbamburic\/\" >Mihaita Bamburic<\/a> quips: &#8220;<a href=\"http:\/\/betanews.com\/2013\/03\/14\/users-rally-against-googles-plans-to-shut-down-reader-after-july-1\/\" >Your move, Google<\/a>&#8220;.<\/p>\n<p>In a few weeks, Page celebrates his second year as CEO. Surely now is time to assess the past year and look ahead, which perhaps precipitates this sudden Spring cleaning. But I wonder when and where it ends. Last week, Google began a new round of Motorola layoffs &#8212; 1,200 reportedly &#8212; tidying up the subsidiary. <\/p>\n<p>I don&#8217;t believe Page is done and see this: The housekeeping is more than just clearing clutter. There is clear consolidation underway as the CEO brings trusted executives &#8212; those with whom he resonates or who share his vision &#8212; closer to the inner circle. Others will move on, which is one way to look at Huber and Rubin changes. They won&#8217;t be the last. Not before Page&#8217;s two-year anniversary on April 4.<\/p>\n<p>A different Google emerges as Page&#8217;s vision, and that of his lieutenants, propagates &#8212; one that: cross-integrates more products and services, releases updates at faster pace and is much, much, <i>much<\/i> more aggressive in the market place. The Google you thought you knew is something else.<\/p>\n<p><strong>Photo Credit:<\/strong>\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/meneamecomunicacions\/\" >meneame comunicacions, sl<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.betanews.com\/~ff\/bn?a=Dy8IUef5nV8:goS8C4UdkKA:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/bn?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.betanews.com\/~ff\/bn?a=Dy8IUef5nV8:goS8C4UdkKA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/bn?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/bn\/~4\/Dy8IUef5nV8\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I sometimes wonder if Larry Page is a neatness freak. After all, throwing out stuff defines his nearly two years back as chief executive. He has chucked more Google products than junk I discard from our apartment &#8212; there&#8217;s no hording around here. Nor at Google. But the last 24 hours is simply unprecedented for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-646894","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/646894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=646894"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/646894\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=646894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=646894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=646894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}