The Harlem Shake. Charlie Bit My Finger. These viral videos spread like wildfire, and there are plenty of others like them. But can the makers of viral sensations like these actually turn their insta-fame into financial gain? Brad Tuttle, in this Time<\/em> piece<\/a>, asks the same question, and his answer, except for a select few, isn’t promising.<\/p>\n Let\u2019s start with some good news. The creators of the Harlem Shake should see some cash in the near future because, as Tuttle points out, they\u2019ll receive a portion of the ad revenue that\u2019s been generated by their video on YouTube. Tuttle also cites as a success story the Charlie Bit My Finger video<\/A>, a short clip of a baby biting his older brother\u2019s finger. Doesn\u2019t sound too extraordinary, does it? The video, no joke, has received over 515 million views. The family\u2019s gain: $150,000. But let\u2019s not confuse these exceptions for the rule. Most viral hit makers, Tuttle reminds us, don\u2019t hit it big, or even close — in fact, they\u2019re lucky if they make even a few hundred dollars from their 15 minutes of fame.<\/p>\n <\/p>\n <\/p>\n \n MAYDAY! MAYDAY!<\/a><\/p>\n \n This one may come across as common sense: Companies who are struggling financially have a tough time recruiting great talent. Professors Jennifer Brown and David A. Matsa calls this the Sinking Ship Effect. No one wants to be a crew member on a sinking ship, it seems. The kicker: companies can\u2019t solve the problem by offering higher salaries. In fact, in most cases, companies don\u2019t get a chance to do so. Why? The applicants studied, as Professor Brown is quoted as saying in the piece, \u201cweren\u2019t interested enough to create even the possibility of getting a job offer at a distressed firm. They just didn\u2019t apply.\u201d\n <\/p>\n \n LISTEN UP<\/a><\/p>\n \n Slate writer Matthew J.X. Malady argues for a ban on email sign-offs — everything from the disingenuously warm (XOXO) to the inappropriately formal (Yours truly, Sincerely, Respectfully yours,). When you send and receive hundreds of emails a day, he says, just a name should suffice. As someone who once accidentally signed an email to a colleague Love, A<\/em>, I’m tempted to adopt the policy. Though if Malady is aiming for brevity, perhaps he could drop one of the middle initials from his byline too. — Alison Beard<\/em>\n <\/p>\n \n BONUS BITS:<\/a><\/p>\n \n Babies Display Schadenfreude Too (Popular Science)<\/a> \t\t<\/p>\n The Harlem Shake. Charlie Bit My Finger. These viral videos spread like wildfire, and there are plenty of others like them. But can the makers of viral sensations like these actually turn their insta-fame into financial gain? Brad Tuttle, in this Time piece, asks the same question, and his answer, except for a select few, […]<\/p>\n","protected":false},"author":7402,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-647086","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/647086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7402"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=647086"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/647086\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=647086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=647086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=647086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why It\u2019s Extremely Difficult to Right a Company\u2019s Ship (Kellogg Insight)<\/a><\/h4>\n
It\u2019s Time to Kill the Email Signoff (Slate)<\/a><\/h4>\n
The Tribe Mentality of Cute Babies<\/a><\/h4>\n
\nIs Stress an Overblown Phenomenon? (New Republic)<\/a>
\nWhy Amazon Prime Could Soon Cost You Next to Nothing (Wired)<\/a>\n <\/p>\n<\/p><\/div>\n<\/img><\/a>
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