{"id":647120,"date":"2013-03-15T13:51:57","date_gmt":"2013-03-15T17:51:57","guid":{"rendered":"http:\/\/www.talkandroid.com\/?p=154515"},"modified":"2013-03-15T13:51:57","modified_gmt":"2013-03-15T17:51:57","slug":"the-samsung-galaxy-s-4-isnt-about-the-specs-its-about-the-features-and-marketing","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/647120","title":{"rendered":"The Samsung Galaxy S 4 isn\u2019t about the specs, it\u2019s about the features and marketing"},"content":{"rendered":"

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You have to hand it to Samsung<\/a> really. After getting the public to generate unprecedented buzz<\/a> and pandemonium<\/a>, Samsung certainly brought in the Galaxy S 4<\/a> with a bang thanks to its snazzy Unpacked 2013: Episode I<\/a> event. Heck— the buzz and excitement caused not one<\/a>, but two competitors to try and pour salt in Sammy’s coffee<\/a>, yet Sammy wasn’t deterred. As opposed to the traditional unveilings and demos that we’re used to seeing at keynote events, Samsung instead thought about doing something ummm, “unique” or “different” to say the least by providing a variety of skits, dances and literally theatrics to introduce its new flagship. More importantly, Samsung used its brand name to be out of the box in comparison to its competitors: go into the heart of the Broadway, use one of the world’s largest stages complete with an orchestra, an MC and some sweet live performances to introduce something that is “unique” and different”.<\/p>\n

While those of us in attendance were quite impressed (and believe us,\u00a0Rob Nazarian<\/a> & I were certainly entertained at the event)— the Galaxy S 4 certainly poses a significant observation of not just the Galaxy S 4, but Samsung as a brand as we know it: Samsung is utilizing the features and more importantly— the marketing\u00a0of its products to sell its brand.\u00a0Make no mistake about it: Samsung has made a serious transition going from what was known as a relatively unknown\u00a0Korean brand to a wannabe Apple competitor to what is perhaps the most exciting and controversial brand to date<\/a>.\u00a0The scary thing is this— not only is the transition a success, but everyone else is now playing catchup in terms of brand recognition and excitement.<\/p>\n

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Let’s start off with the basics of why Samsung is focusing on its software and features that distinguish itself from the competition. As you’re already aware, the Galaxy S 4 smartphone comes with internals that have been seen in most, if not all other flagship phones already including the full 1080p display, 2 gigs of RAM and a quad-core processor (save for the octa-core processor to be found in select variants of the device). If you paid close attention to the Unpacked event, Samsung spent no more than 5 or so minutes highlighting the hardware and internal of the device, but instead spent over 45 minutes highlighting all the bells and whistles of its unique feature set.<\/p>\n

For example, Samsung spent an extraordinary amount of time highlighting its Sound and Shoot feature which more or less allows users to record audio clips to compliment any image that is taken with a smartphone— to the average user, this is something that is probably going to be useless, but Samsung spent a great amount of time and energy to make the feature truly compelling and meaningful… even if it’s not in reality. Another example is the fact that Sammy\u00a0also took an extraordinary amount of time highlighting its revamped S Voice Drive\u00a0feature– which is more or less a combination of bits and pieces of Apple’s Siri, Google’s Maps\/Now\/Navigation app\u00a0and its original S Voice feature to make what supposed to be the most revolutionary and complete hands-free while driving app to date. I’ve only given two examples of what the Galaxy S 4 has to offer, but here’s a complete rundown of the Galaxy S 4′s feature set that was showcased at some point at yesterday’s announcement:<\/p>\n