{"id":647218,"date":"2013-03-18T09:25:05","date_gmt":"2013-03-18T13:25:05","guid":{"rendered":"http:\/\/bgr.com\/?p=383075"},"modified":"2013-03-18T09:25:05","modified_gmt":"2013-03-18T13:25:05","slug":"blackberry-ceo-wary-of-producing-a-playbook-sequel","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/647218","title":{"rendered":"BlackBerry CEO wary of producing a PlayBook sequel"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/03\/18\/blackberry-ceo-heins-interview-tablets-383075\/\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"422\" src=\"http:\/\/boygeniusreport.files.wordpress.com\/2012\/02\/blackberry-bold-9900-playbook.jpeg?w=650&amp;h=422&amp;crop=1\" class=\"attachment-feed_normal wp-post-image\" alt=\"BlackBerry CEO Heins\" title=\"BlackBerry PlayBook\" \/><\/a><\/center>The <a href=\"http:\/\/bgr.com\/2012\/12\/10\/rim-blackberry-10-failure-playbook\/\">BlackBerry PlayBook was not<\/a> one of <a href=\"http:\/\/bgr.com\/tag\/blackberry\">BlackBerry&#8217;s<\/a> (<a href=\"http:\/\/finance.yahoo.com\/q?s=bbry\">BBRY<\/a>) more successful products, which is why CEO Thorsten Heins is understandably wary about producing a sequel in the near future. <a href=\"http:\/\/www.heraldsun.com.au\/technology\/blackberry-tablet-maybe-maybe-not\/story-fn7celvh-1226600130808\">Australia&#8217;s <em>Herald Sun<\/em> reports<\/a> that while speaking at the <a href=\"http:\/\/bgr.com\/2013\/03\/14\/blackberry-10-quarterly-sales-estimate-376188\/\">BlackBerry Z10 launch<\/a> in Australia this week, Heins said that he didn&#8217;t want to produce a followup to the PlayBook until the company figured out how to make it &#8220;not just&#8230; another tablet.&#8221; Heins also said that the tablet market had become so competitive that it was hard to earn a decent profit from selling them, and that he owed it to &#8220;shareholders to provide a return on investment.&#8221; So for the moment, it looks like BlackBerry will be all about smartphones first.<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/FibtCT02AAE\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BlackBerry PlayBook was not one of BlackBerry&#8217;s (BBRY) more successful products, which is why CEO Thorsten Heins is understandably wary about producing a sequel in the near future. Australia&#8217;s Herald Sun reports that while speaking at the BlackBerry Z10 launch in Australia this week, Heins said that he didn&#8217;t want to produce a followup [&hellip;]<\/p>\n","protected":false},"author":7438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-647218","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/647218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7438"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=647218"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/647218\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=647218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=647218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=647218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}