{"id":647395,"date":"2013-03-18T21:59:43","date_gmt":"2013-03-19T01:59:43","guid":{"rendered":"http:\/\/paidcontent.org\/?p=226196"},"modified":"2013-03-18T21:59:43","modified_gmt":"2013-03-19T01:59:43","slug":"twitter-to-provide-video-highlights-of-the-biggest-march-madness-moments","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/647395","title":{"rendered":"Twitter to provide video highlights of the biggest March Madness moments"},"content":{"rendered":"

While it\u00a0won’t be all that easy to watch full NCAA March Madness games<\/a>\u00a0online unless you’re a cable subscriber, you will be able to tune into quick highlight clips from the big games at a slightly unlikely source — Twitter.<\/p>\n

As USA Today reported<\/a>\u00a0Monday evening, Twitter will be teaming up with Turner Broadcasting and a startup called SnappyTV\u00a0to provide short, 15-second highlights from all 67 games, tweeted out shortly after the moments happen. The\u00a0Twitter account @marchmadness<\/a>\u00a0will have the clips, which will serve like instant replays on the social media site.<\/p>\n

While Twitter started out as a text service — SMS, in fact — it has moved into the realm of visual content and media recently as part of an attempt to create a full-featured news stream with associated in-stream advertising.<\/p>\n

The company\u00a0launched a photo editing and filters app<\/a>, the\u00a0video app Vine<\/a>, and there has\u00a0been talk of a music app as well<\/a>. Video replays around sports, which is an area with lots of advertising dollars, would make sense as Twitter builds up its monetization efforts and looks to add multimedia content into the service.<\/p>\n

\"\"<\/p>\n

<\/a><\/p>\n

Related research and analysis from GigaOM Pro:<\/strong>
Subscriber content. Sign up for a free trial<\/a>.<\/p>\n