{"id":647555,"date":"2013-03-19T14:45:37","date_gmt":"2013-03-19T18:45:37","guid":{"rendered":"http:\/\/gigaom.com\/?p=622006"},"modified":"2013-03-19T14:45:37","modified_gmt":"2013-03-19T18:45:37","slug":"googles-babble-its-a-great-idea","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/647555","title":{"rendered":"Google\u2019s Babble: It\u2019s a great idea"},"content":{"rendered":"

Google is looking to bring all its communications products into a single product, Babble, according to a report in Geek.com<\/a>. \u00a0When asked to comment, a Google spokesperson declined to speculate on rumors.\u00a0The report goes on to outline:<\/p>\n

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Google\u2019s got a huge communication problem right now. If you take a look at all of their services, you\u2019ll find a series of communications platforms that don\u2019t interact with each other very well, if at all. Google Talk, Hangout, Voice, Messenger, Chat for Drive collaboration, and the pseudo Google Talk for\u00a0G+\u00a0all function just a little differently from one another. The only two to really function together are Google Talk for Gmail and G+, but ask anyone using the two systems and you\u2019ll hear just how bad things are right now.\u00a0There\u2019s not an easy fix for the situation, but a cross platform solution would enable Google to overtake platforms like iMessage and BlackBerry Messenger in one sweeping gesture. According to multiple sources reporting separately to Geek.com, this service is being called Babble, and it\u2019s being built fresh from the ground up to solve these problems.<\/p>\n<\/blockquote>\n

If this is true, then I think it is a capital idea, and I’m glad to see Google finally getting around to this kind of thinking. About two years ago, I wrote\u00a0How Google can beat Facebook. No, it’s not on the web<\/a>, where I proposed that Google should build a Babble-like service.<\/p>\n

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\u2026instead of getting bogged down by the old-fashioned notion of communication \u2013 phone calls, emails, instant messages and text messages \u2013 it needs to think about interactions. In other words, Google needs to think of a world beyond Google Talk, Google Chat and Google Voice.\u00a0To me, interactions are synchronous, are highly personal, are location-aware and allow the sharing of experiences, whether it\u2019s photographs, video streams or simply smiley faces. Interactions are supposed to mimic the feeling of actually being there. Interactions are about enmeshing the virtual with the physical.\u00a0Google has access to real-world intimacy \u2013 the mobile phone address book \u2013 thanks to Android OS. All it has to do is use that as a lever to facilitate interactions.\u00a0Ability to interact on an ongoing basis anywhere, any time and sharing everything, from moments to emotions \u2013 is what social is all about. From my vantage point, this is what Google should focus on.<\/p>\n<\/blockquote>\n

Looks like they listened. Hey Vic<\/a>, next time you are paying for coffee.<\/p>\n

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