{"id":647744,"date":"2013-03-20T09:10:16","date_gmt":"2013-03-20T13:10:16","guid":{"rendered":"http:\/\/gigaom.com\/?p=622217"},"modified":"2013-03-20T09:10:16","modified_gmt":"2013-03-20T13:10:16","slug":"yummly-opens-up-its-recipe-api-to-food-app-developers","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/647744","title":{"rendered":"Yummly opens up its recipe API to food app developers"},"content":{"rendered":"<p>Yummly is releasing its semantic food search technology into the wild, announcing on Wednesday that it is selling developers access to its database of more than 1 million web-sourced recipes as well as the technology it uses to parse them.<\/p>\n<p>The launch is timely, considering Punchfork is shutting down its API at the end of the month <a href=\"http:\/\/gigaom.com\/2013\/01\/03\/pinterest-gets-serious-about-recipe-inspiration-with-punchfork-buy\/\">after it was bought by Pinterest<\/a>. Several sites and apps tap Punchfork\u2019s recipe content and search capabilities \u2013 for instance, Punchfork powered <a href=\"http:\/\/gigaom.com\/2012\/12\/19\/evernote-food-2-0-wants-to-inspire-meals-not-just-record-them\/\">Evernote Food\u2019s Explore Recipes feature<\/a> \u2013 so it will soon be looking for an alternative.<\/p>\n<p><a href=\"http:\/\/gigaom.com\/2012\/06\/23\/food-search-site-nutrition-rank-aims-to-quantify-healthy-eating\/4117087871_28915fbdb2_z\/\" rel=\"attachment wp-att-535880\"><img loading=\"lazy\" decoding=\"async\" alt=\"Produce market\" src=\"http:\/\/gigaom2.files.wordpress.com\/2012\/06\/4117087871_28915fbdb2_z-e1340479315262.jpg?w=300&#038;h=199\" width=\"300\" height=\"199\" class=\"alignleft size-medium wp-image-535880\" \/><\/a><a href=\"https:\/\/developer.yummly.com\/\">Yummly\u2019s API<\/a>, though, isn\u2019t just a Punchfork clone, said Brian Witlin, the search portal\u2019s new head of platform and mobile. Punchfork aggregated content from member food blogs and organized its recipes on social principles. Yummly on the other hand delves deep into the ingredients, cooking methods and the science behind each of the recipes it categorizes. It <a href=\"http:\/\/gigaom.com\/2012\/03\/21\/yummly-raises-6m-to-build-its-digital-kitchen\/\">teases nutritional data out of its recipes<\/a>, and its algorithms can even infer <a href=\"http:\/\/gigaom.com\/2011\/08\/24\/yummlys-semantic-recipe-search-gets-spicy\/\">if a particular dish will be spicy, bitter or sweet<\/a>. Users, for instance, can use Yummly to search specifically for low-fat or gluten-free dish options or find meals guaranteed to blow the socks off even the most jaded spice fiend.<\/p>\n<p>\u201cThere are so many ways we can slice and dice the data we have,\u201d Witlin said. \u201cWe plan to offer even more options in the next couple of months.\u201d Yummly, however, doesn\u2019t yet have tools to replace the social context Punchfork provides its customers, but Witlin said it\u2019s in the works.<\/p>\n<p>Initially customers most likely will use the Yummly API to provide more generic recipe content and search in their sites and apps. One of Yummly\u2019s early API testers, <a href=\"https:\/\/duckduckgo.com\/\">search engine DuckDuckGo<\/a>, uses the API to answer specific recipe queries, basically extending Yummly\u2019s search portal onto its own site.<\/p>\n<p>But developers will eventually be able to tap into Yummly\u2019s technology to make their recipe and cooking services smarter. For instance recipe aggregation apps such as Evernote, Paprika and BigOven store <a href=\"http:\/\/gigaom.com\/2011\/12\/24\/why-its-impossible-to-build-a-digital-recipe-library\/\">recipes scrapped from all over the web<\/a>, most of them drawn from the same sites Yummly categorizes. Those companies could use Yummly\u2019s API to organize their customers personal recipe boxes into much more useful categories.<\/p>\n<p>Instead of sorting your recipe library by generic soup, salad, meat and poultry labels, you could sort them by calorie level, salt use, level of spiciness or any of hundreds of different categories that aren\u2019t spelled out in the recipes themselves.<\/p>\n<p>Of course, Yummly can only sort the recipes it catalogs so any recipe you enter manually or from a site Yummly doesn\u2019t aggregate won\u2019t benefit from the API. But Witlin said Yummly eventually plans to amp up its recipe parsing technology so it will immediately scan any new recipe it encounters, adding it to its database. \u00a0When that happens, there won\u2019t be any recipe Yummly can\u2019t categorize, Witlin said.<\/p>\n<p><em><a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\">Featured image courtesy<\/a> of Flickr user <a href=\"http:\/\/www.flickr.com\/photos\/lilivanili\/\">lilivanili<\/a><\/em><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=622217&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=875991\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=875991\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=tech&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622217+yummly-opens-up-its-recipe-api-to-food-app-developers&#038;utm_content=kfitchard\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/04\/newnet-q1-advertising-commerce-and-discovery-dominate\/?utm_source=tech&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622217+yummly-opens-up-its-recipe-api-to-food-app-developers&#038;utm_content=kfitchard\">Social media in Q1: commerce and discovery dominated<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/04\/connected-consumer-q1-controversy-courtrooms-and-the-cloud\/?utm_source=tech&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622217+yummly-opens-up-its-recipe-api-to-food-app-developers&#038;utm_content=kfitchard\">Controversy, courtrooms and the cloud in Q1<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/10\/the-state-of-cross-platform-measurement-across-tv-online-and-social\/?utm_source=tech&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622217+yummly-opens-up-its-recipe-api-to-food-app-developers&#038;utm_content=kfitchard\">The state of cross-platform media measurement<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/29c87ed1\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&#038;title=Yummly+opens+up+its+recipe+API+to+food+app+developers&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F03%2F20%2Fyummly-opens-up-its-recipe-api-to-food-app-developers%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/emailthis2.gif\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=Yummly+opens+up+its+recipe+API+to+food+app+developers&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F03%2F20%2Fyummly-opens-up-its-recipe-api-to-food-app-developers%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/bookmark.gif\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/161393813513\/u\/49\/f\/646446\/c\/34996\/s\/29c87ed1\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/161393813513\/u\/49\/f\/646446\/c\/34996\/s\/29c87ed1\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/161393813513\/u\/49\/f\/646446\/c\/34996\/s\/29c87ed1\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=s-eAqgVY0g8:L7OeazXgrP0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/s-eAqgVY0g8\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yummly is releasing its semantic food search technology into the wild, announcing on Wednesday that it is selling developers access to its database of more than 1 million web-sourced recipes as well as the technology it uses to parse them. The launch is timely, considering Punchfork is shutting down its API at the end of [&hellip;]<\/p>\n","protected":false},"author":7415,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-647744","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/647744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7415"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=647744"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/647744\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=647744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=647744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=647744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}