{"id":648081,"date":"2013-03-21T11:23:12","date_gmt":"2013-03-21T15:23:12","guid":{"rendered":"http:\/\/gigaom.com\/?p=622760"},"modified":"2013-03-21T11:23:12","modified_gmt":"2013-03-21T15:23:12","slug":"want-a-bettergreenermore-agile-data-center-use-the-data","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/648081","title":{"rendered":"Want a better\/greener\/more agile data center? Use the data."},"content":{"rendered":"<p>Job one of someone operating a data center is keeping it online. At the <a href=\"http:\/\/event.gigaom.com\/structuredata\/?utm_source=data&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=622760+want-a-bettergreeneragile-data-center-use-the-data&#038;%2338;utm_content=shigginbotham\">Structure Data<\/a> event in New York City, three women responsible in some way for keeping the data centers of Microsoft, Goldman Sachs and Facebook online discussed how they gathered the info needed to prepare their data center and hardware for Hurricane Sandy.<\/p>\n<p>By far the biggest challenge was faced by Tamara Budec, VP of critical systems and engineering at Goldman Sachs &#38; Co., who had to deal with tracking the weather, but also preparing to move the data and software systems that in some cases are on decades-old legacy systems. In the aftermath of Sandy she faced a different challenge, namely wondering if the stock exchange would open or if banks would end up trading electronically from their back office.<\/p>\n<p>Whatever they decided would affect the capacity she needed to plan for the day. As for Facebook, it was on alert, but its capacity planning issues are tied more to planning out for the next 18 months and supporting the growth in users and new products. Heather Marquez, manager asset strategy and optimization at Facebook, said, \u201cGranted we are surprised by last-minute product launches,\u201d but in general she and the Facebook team work hard to be ahead of the demand.<\/p>\n<h2 id=\"massive-scale-means-bigger-dat\">Massive scale means bigger data and more opportunities<\/h2>\n<p>The panelists also addressed the new challenges associated with massive scale. Amaya Souarez, director of data center services at Microsoft, started off philosophically, \u201cWhen you\u2019re building a cloud scale infrastructure you need to start with acceptance \u2026 and build a cloud software that is resilient in and of itself.\u201d<\/p>\n<p>She quickly got practical when it came to the topic of tracking data and metrics that Microsoft uses to charge business units for use of the data centers. She said the computing company now charges people based on the kilowatts of power used. \u201cWe track all performance on a per watt per performance basis, and so we look at this data and come up with more efficient models,\u201d said Souarez.<\/p>\n<p>She added that they are charging back carbon emissions to the business as well, with the goal of using the data about the operations to improve the world. For example she said, \u201cWe still have older systems and want to transition them to the most effective overall platform.\u201d<\/p>\n<p>Data also is helping Microsoft reduce spending on unneeded equipment. For example Souarez said that the firm\u2019s <a href=\"http:\/\/www.datacenterdynamics.com\/focus\/archive\/2012\/11\/microsoft-removes-diesel-generator\">Boyton, Va. data center expansion doesn\u2019t come with backup generators<\/a>, because a look at the preceding six years of data showed that the power didn\u2019t go out often enough and that the services hosted in that area were able to be switched over to another site in case of failure.<\/p>\n<h2 id=\"data-isnt-everything\">Data isn\u2019t everything<\/h2>\n<p>Yet, the data can\u2019t help in every situation. Budec noted that the firm is interested in pursing the flexibility and resiliency offered by software defined networks and software defined data centers, but that she is having a tough time coming up with return on investment metrics. Yet, she knows that the transition would have advantages for the company, but still isn\u2019t sure of the metrics she needs to prove it.<\/p>\n<p>\u201cBasically you\u2019ll let an OS run your facility,\u201d Budec said. \u201cIt\u2019s coming to be more of a trend \u2026 but engineers are not ready to let go with manually running that equipment.\u201d<\/p>\n<p>She also said, \u201cWith a scale out distributed compute model, which is becoming more and more how we operate, we\u2019re abstracting the physical from the infrastructure, so capacity and asset tracking is harder and more challenging.\u201d For example she said that you have an increase in the number of servers, despite the physical decrease in machines.<\/p>\n<p>Beyond the increasing complexity and more data generated by their operations, the three panelists ended with the observation that data doesn\u2019t always mean everything. Souarez noted that while data will help you in your discussions, it takes a lot of personal committment and interactions. \u201cEven though you may have the data that doesn\u2019t mean you will always win the argument \u2026 It does take personal influence as well.\u201d<\/p>\n<p>Check out the rest of our Structure:Data 2013 live coverage here, and a video embed of the session follows below:<br \/><iframe loading=\"lazy\" src=\"http:\/\/new.livestream.com\/accounts\/74987\/events\/1927733\/videos\/14367901\/player?autoPlay=false&#38;height=360&#038;%2338;mute=false&#038;%2338;width=640\" height=\"360\" width=\"640\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=622760&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=890523\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=890523\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=data&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622760+want-a-bettergreeneragile-data-center-use-the-data&#038;utm_content=shigginbotham\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/12\/connected-consumer-2013-how-2012-laid-the-groundwork-for-change\/?utm_source=data&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622760+want-a-bettergreeneragile-data-center-use-the-data&#038;utm_content=shigginbotham\">How consumer media will change in 2013<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/12\/social-2013-the-enterprise-strikes-back\/?utm_source=data&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622760+want-a-bettergreeneragile-data-center-use-the-data&#038;utm_content=shigginbotham\">Social 2013: The enterprise strikes back<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/10\/the-state-of-cross-platform-measurement-across-tv-online-and-social\/?utm_source=data&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=622760+want-a-bettergreeneragile-data-center-use-the-data&#038;utm_content=shigginbotham\">The state of cross-platform media measurement<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/29d571d2\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&#038;title=Want+a+better%2Fgreener%2Fmore+agile+data+center%3F+Use+the+data.&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F03%2F21%2Fwant-a-bettergreeneragile-data-center-use-the-data%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/emailthis2.gif\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=Want+a+better%2Fgreener%2Fmore+agile+data+center%3F+Use+the+data.&#038;link=http%3A%2F%2Fgigaom.com%2F2013%2F03%2F21%2Fwant-a-bettergreeneragile-data-center-use-the-data%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/bookmark.gif\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/161393720830\/u\/49\/f\/646446\/c\/34996\/s\/29d571d2\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/161393720830\/u\/49\/f\/646446\/c\/34996\/s\/29d571d2\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/161393720830\/u\/49\/f\/646446\/c\/34996\/s\/29d571d2\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=ujk5d8J4LPg:HtPGTvAGhrg:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/ujk5d8J4LPg\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Job one of someone operating a data center is keeping it online. At the Structure Data event in New York City, three women responsible in some way for keeping the data centers of Microsoft, Goldman Sachs and Facebook online discussed how they gathered the info needed to prepare their data center and hardware for Hurricane [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-648081","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=648081"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648081\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=648081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=648081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=648081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}