{"id":648136,"date":"2013-03-21T16:15:14","date_gmt":"2013-03-21T20:15:14","guid":{"rendered":"http:\/\/gigaom.com\/?p=623022"},"modified":"2013-03-21T16:15:14","modified_gmt":"2013-03-21T20:15:14","slug":"everyplay-wants-you-to-share-videos-of-your-mobile-game-wins","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/648136","title":{"rendered":"Everyplay wants you to share videos of your mobile game wins"},"content":{"rendered":"

Finish a mobile game level in record time? They why not share a video of your accomplishment will all your friends? That\u2019s the idea behind Everyplay<\/a>, a new service that wants to bring video capturing and sharing to mobile gaming. \u201cYou can\u2019t spell video game without video,\u201d punned Applifier<\/a> CEO Jussi Laakkonen, whose company is behind Everyplay, when he gave me a demo of the technology at our San Francisco office Wednesday.<\/p>\n

At its core, Everyplay is taking the idea behind game video sites like Twitch.tv<\/a> to mobile, casual gaming, with an interesting twist: Instead of getting users to record their games with dedicated capturing software, Everyplay partners with iOS game developers to add its SDK to their games.<\/p>\n

\"NimbleBit's<\/a><\/p>\n

NimbleBit’s Nimble Quest hasn’t even been released yet, but recordings of some scenes already rack up five-digit view counts on Everyplay.<\/p>\n<\/div>\n

20 games with Everyplay are already available on the iTunes app store. Some of them allow instant replay and sharing of key scenes, while others just continuously record a video of everything you do, ready to share at any time. Users can share these videos on Everyplay\u2019s own website put them on Facebook, Twitter and YouTube. There\u2019s also some basic social networking functionality built into Everyplay itself.<\/p>\n

Everyplay\u2019s SDK is currently just available for iOS, but Laakkonen told me that his team is actively working on an Android version, which should be available soon. He also showed me a demo of an upcoming version of the SDK, which makes it possible to record the player with the phone\u2019s front-facing camera in a kind of picture-in-picture style, which could lead to all sorts of neat meta-commentary about games.<\/p>\n

Interesting about all of this is Amplifier\u2019s business model for Everyplay: The company is making the SDK available free of charge, and will even provide free links to each game on Everyplay.com, allowing users to click through and install the game after they watched a video recording of it. Laakkonen stressed that this would be a great, free way to promote games, and pointed to the Paper Planes<\/em> creators NimbleBit, whose videos of their upcoming Nimble Quest<\/em> game have already clocked thousands of views on Everyplay<\/a>.<\/p>\n

So how will Everyplay make money? That\u2019s where the company\u2019s core business comes in: Finland-based Applifier started out as a Facebook game developer all the way back in 2008. Then Facebook deemphasized games in people\u2019s stream, and the company shifted towards cross-promotion of games. That evolved into a full-blown game advertising network. Adding ads to Everyplay, which launched late last year, will be the next step. But Laakkonen said that he\u2019s in no rush. First, he wants to build an audience for the service, and he\u2019s already talking to some large publisher to come on board.<\/p>\n

In the end, Laakkonen said, Everyplay is about getting back to Applifier\u2019s roots to produce things for gamers that also help developers. Something that gets individuals excited, and doesn\u2019t reduce them to being a data point in someone\u2019s plan to move a lot of referral traffic. Said Laakkonen: \u201cI am not traffic. I can\u2019t tell you how much I hate that term.\u201d<\/p>\n

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