Jamie Iannone, president of digital products at Nook Media (the spinoff of Barnes & Noble’s digital and college businesses, which was completed in October<\/a> and includes investments from Microsoft and Pearson), said in a statement<\/a> that the two-for-one deal lets customers “fully experience all that the expansive Nook Store of more than 3 million titles has to offer.” The idea is that tablet users who are coming to the Nook HD+ for its “movies, apps, magazines and more” — though it’s unclear how many people actually want these things from Nook<\/a>, especially following the launch of the iPad Mini) — might stick around and buy some ebooks if they have a device to do so. (Of course, they can also read ebooks on a Nook Tablet.)<\/p>\n The deal might just be intended to get rid of Nook e-readers — it’s possible that Barnes & Noble wants to focus on the Nook Simple Touch with GlowLight going forward. It may also be Barnes & Noble’s effort to compete with Amazon, which recently slashed the price of the 8.9-inch Kindle Fire HD<\/a>, bringing the WiFi versions price in line with the Nook HD+.<\/p>\n Related research and analysis from GigaOM Pro:<\/strong>![\"\"](\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&blog=14960843&%23038;post=623457&%23038;subd=gigaom2&%23038;ref=&%23038;feed=1\")
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