{"id":648481,"date":"2013-03-22T18:00:50","date_gmt":"2013-03-22T22:00:50","guid":{"rendered":"http:\/\/blog.ted.com\/?p=73647"},"modified":"2013-03-22T18:05:23","modified_gmt":"2013-03-22T22:05:23","slug":"behold-the-new-ted-talk-preroll","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/648481","title":{"rendered":"Behold, the new TED Talk preroll"},"content":{"rendered":"<div class=\"embed-ted\"><iframe loading=\"lazy\" src=\"http:\/\/embed.ted.com\/talks\/eric_whitacre_virtual_choir_live.html\" width=\"586\" height=\"329\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/div>\n<p>You know when you start to play a TED Talk in the office, only, you forget to plug in your headphones? The music can certainly be a giveaway.<\/p>\n<p>But no longer! Today, we are rolling out a new preroll &#8212; that short clip that precedes each talk &#8212; on our newest offerings. Created by\u00a0<a href=\"http:\/\/www.psyop.tv\/\">Psyop<\/a>, with the generous support of\u00a0<a href=\"http:\/\/usa.autodesk.com\/\">Autodesk<\/a>, this new preroll evokes what happens when an idea ripples out into the world.<\/p>\n<p>\u201cTED and Psyop wanted to convey, \u2018What happens when you free an idea from its silo and release it into the world?\u2019\u201d explains TED\u2019s Director of Film + Video Michael Glass. \u201cWe hope that the sequence after the explosion evokes all sorts of TED-ish themes &#8212; neurons, subatomic particles, the internet, developmental systems, outer space and so on. We wanted the video to share the experience of seeing an idea take on a life of its own as it&#8217;s shared from one person to another to another to another.\u201d<\/p>\n<p>Here, the credits for the video:<\/p>\n<ul>\n<li>Director: Psyop<\/li>\n<li>Creative Directors: Laurent Barthelemy, Jonathan Saunders, Borja Pena<\/li>\n<li>Executive Producer: Michael Neithardt<\/li>\n<li>Producer: Ryan Mack<\/li>\n<li>Design: Jonathan Saunders, Sam Ballardini<\/li>\n<li>3D Lead: Christian Bach<\/li>\n<li>3D Artists: Fabio Piparo, Todd Akita, Jonah Friedman, Jonathan Lee, Chris Wilson, Bradley Gabe<\/li>\n<li>2D Composition: Tobey Lindback, Robert Henry<\/li>\n<\/ul>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/tedconfblog.wordpress.com\/73647\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/tedconfblog.wordpress.com\/73647\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=blog.ted.com&#038;blog=14795620&#038;%23038;post=73647&#038;%23038;subd=tedconfblog&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TEDBlog\/~4\/lWXI9bu_Y_M\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know when you start to play a TED Talk in the office, only, you forget to plug in your headphones? The music can certainly be a giveaway. But no longer! Today, we are rolling out a new preroll &#8212; that short clip that precedes each talk &#8212; on our newest offerings. Created by\u00a0Psyop, with [&hellip;]<\/p>\n","protected":false},"author":7344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-648481","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7344"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=648481"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648481\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=648481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=648481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=648481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}