{"id":648635,"date":"2013-03-25T13:10:12","date_gmt":"2013-03-25T17:10:12","guid":{"rendered":"http:\/\/gigaom.com\/?p=623887"},"modified":"2013-03-25T13:10:12","modified_gmt":"2013-03-25T17:10:12","slug":"mobile-apps-for-google-add-photo-filters-too","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/648635","title":{"rendered":"Mobile apps for Google+ add photo filters, too"},"content":{"rendered":"

While Google+\u00a0might not exactly have reached viral adoption<\/a> yet, the platform and layout have been popular\u00a0among the photographer community<\/a>, and on Monday mobile photographers will get some added features with the launch of updated apps, including photo filters and editing on iOS.<\/p>\n

\"google+<\/a>Within the last year, photo filters and editing have become very important\u00a0for social networks on mobile, with Twitter attempting to challenge Instagram’s dominance<\/a> by launching its own filters and editing app, and Yahoo pushing its revamped Flickr app around the same time. People just love sharing photos with their social\u00a0networks, said Facebook CEO Mark Zuckerberg at an event earlier this month<\/a>, and the competition for photo-hosting has understandably increased.<\/p>\n

Google+ said the editing features coming to the iOS app<\/a>\u00a0are from the team at Snapseed, which Google acquired back in September 2012<\/a>. At the time of the\u00a0acquisition\u00a0my colleague Erica Ogg wrote<\/a> why it was a message on Google’s part to Apple, which really liked Snapseed, and why it could ultimately benefit Google:<\/p>\n

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“So as amusing as it is, Google\u2019s purchase of the company behind Snapseed, an Apple staff favorite, is not just Google trolling Apple. It\u2019s several things. It\u2019s Google understanding the necessity of offering high-quality photo editing within its overall ecosystem; aiming to improve its own current offerings like Picasa; and boosting\u00a0the fast-growing photography community within Google+<\/a>.”<\/p>\n<\/blockquote>\n

Updates to the mobile apps on Monday<\/a>\u00a0also include a variety of tweaks and added features like the ability to share your location, improved ability to update communities on the go, and improvements to posts on the Android verison.<\/p>\n

It’s not clear that photo editing and filters will necessarily give much of a boost to Google+ (I still don’t see many photos\u00a0edited\u00a0with Twitter’s photo filters showing up in my feed just yet), but it’s interesting to see the fruit of a social media acquisition for Google, as well as the future of Google+.<\/p>\n

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