{"id":648672,"date":"2013-03-25T14:28:31","date_gmt":"2013-03-25T18:28:31","guid":{"rendered":"http:\/\/bgr.com\/?p=396203"},"modified":"2013-03-25T14:28:31","modified_gmt":"2013-03-25T18:28:31","slug":"htc-marketing-chief-plans-loud-campaign-to-boost-htc-innovations-bash-samsung","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/648672","title":{"rendered":"HTC marketing chief plans \u2018loud\u2019 campaign to boost HTC innovations, bash Samsung"},"content":{"rendered":"<p><center><a href=\"http:\/\/bgr.com\/2013\/03\/25\/htc-marketing-campaign-396203\/\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"348\" src=\"http:\/\/boygeniusreport.files.wordpress.com\/2012\/10\/htc-sign-838.jpg?w=619&amp;h=348&amp;crop=1\" class=\"attachment-feed_normal wp-post-image\" alt=\"HTC Marketing Campaign\" title=\"HTC\" \/><\/a><\/center>HTC (<a href=\"http:\/\/finance.yahoo.com\/q?s=2498.TW&amp;ql=0\">2498<\/a>) is tired of being &#8220;quietly brilliant&#8221; and now wants to make some noise. In <a href=\"http:\/\/blogs.wsj.com\/digits\/2013\/03\/25\/htcs-marketing-chief-taking-bolder-approach\/\">an interview with <em>The Wall Street Journal<\/em><\/a>, new <a href=\"http:\/\/bgr.com\/tag\/htc\">HTC<\/a> chief marketing officer \u00a0Benjamin Ho said that his company in the past hadn&#8217;t &#8220;been loud enough&#8221; in promoting its own innovations and promised to take a bolder approach that would attract more attention to the company&#8217;s products. As the <em>Journal<\/em> notes, part of the campaign will <a href=\"http:\/\/bgr.com\/2013\/03\/21\/htc-one-marketing-analysis-389415\/\">involve fighting dirty<\/a> against its rivals \u2014 for example, we&#8217;ve already seen how <a href=\"http:\/\/bgr.com\/2013\/03\/19\/samsung-galaxy-s-4-criticism-htc-383597\">HTC has started publicly bashing<\/a> <a href=\"http:\/\/bgr.com\/tag\/samsung\">Samsung<\/a> (<a href=\"http:\/\/finance.yahoo.com\/q?s=005930.KS&amp;ql=0\">005930<\/a>) and its Galaxy S 4 smartphone, which the company&#8217;s official Twitter account described as &#8220;the next big flop.&#8221; Additionally, the <em>Journal<\/em> reports that Ho plans on &#8220;increasing the digital marketing budget for the company by 250% this year compared with 2012, and increasing traditional media marketing spending by 100%.&#8221; Which is to say, expect to hear a lot more from HTC in the coming months.<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheBoyGeniusReport\/~4\/pPh-zLuW5oM\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HTC (2498) is tired of being &#8220;quietly brilliant&#8221; and now wants to make some noise. In an interview with The Wall Street Journal, new HTC chief marketing officer \u00a0Benjamin Ho said that his company in the past hadn&#8217;t &#8220;been loud enough&#8221; in promoting its own innovations and promised to take a bolder approach that would [&hellip;]<\/p>\n","protected":false},"author":7438,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-648672","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7438"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=648672"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648672\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=648672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=648672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=648672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}