{"id":648886,"date":"2013-03-26T15:15:38","date_gmt":"2013-03-26T19:15:38","guid":{"rendered":"http:\/\/paidcontent.org\/?p=226550"},"modified":"2013-03-26T15:15:38","modified_gmt":"2013-03-26T19:15:38","slug":"whats-next-in-digital-publishing-new-platforms-and-payment-models","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/648886","title":{"rendered":"What\u2019s next in digital publishing: New platforms and payment models"},"content":{"rendered":"<p>Over 20 percent of Americans ages 16 and up read an ebook in the past 12 months, <a href=\"http:\/\/libraries.pewinternet.org\/2012\/12\/27\/e-book-reading-jumps-print-book-reading-declines\/\">according to December data from Pew<\/a>, and big U.S. publishers are now seeing over 20 percent of their revenues come from ebook sales. In other words, ebooks are no longer new: They\u2019re a reality in the publishing industry now, which presents publishers with both challenges and opportunities.<\/p>\n<p>At <a href=\"http:\/\/event.gigaom.com\/paidcontent\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=624537+whats-next-in-digital-publishing-new-platforms-and-payment-models&#038;%2338;utm_content=laurahowen38\">paidContent Live on April 17<\/a> in New York City, we\u2019ll be exploring how book publishers are adapting their business models for a digital age and rolling out new products designed to take advantage of e-readers, tablets and smartphones. I\u2019ll be interviewing executives from three publishers handling the transition in particularly interesting ways: Dominique Raccah, the publisher and CEO of Sourcebooks; Rachel Chou, the chief marketing officer at <a href=\"http:\/\/www.openroadmedia.com\/\">Open Road Media<\/a>; and Evan Ratliff, founder and CEO of <a href=\"https:\/\/www.atavist.com\/\">Atavist<\/a>. Here\u2019s a peek at some of the issues we\u2019ll be discussing.<\/p>\n<ul>\n<li><strong>New payment models:<\/strong> Last spring, Sourcebooks <a href=\"http:\/\/paidcontent.org\/2012\/04\/09\/sex-love-and-romance-9-99\/\">rolled out a romance ebook club<\/a>, Discover a New Love, that gives members DRM-free ebooks, discounts and access to special events for $9.99 every six months. And Atavist is now offering <a href=\"http:\/\/paidcontent.org\/2012\/11\/30\/byliner-atavist-push-forward-with-ebook-subscriptions\/\">in-app subscriptions<\/a>\u00a0to its e-singles. I\u2019ll be asking Raccah and Ratliff what they\u2019ve learned about their readers and pricing and tips on how other publishers can enact subscription models.<\/li>\n<li><strong>The enhanced ebook now:<\/strong> Enhanced ebooks got a bad rap a few years ago, when it was uncertain whether readers would pay more for an ebook that included a few videos and photos. But with the increased adoption of tablets and cheaper technology, publishers are finding new ways to integrate digital media into their books. I\u2019ll be asking our panelists about their best practices in this area: How do they decide which bells and whistles to add and which to avoid, and when\u2019s it best to just go with straight text?<\/li>\n<li><strong>New frontiers of marketing:<\/strong> \u201cDiscoverability\u201d is the <a href=\"http:\/\/paidcontent.org\/2013\/01\/17\/why-online-book-discovery-is-broken-and-how-to-fix-it\/\">buzzword on lots of publishers\u2019 lips<\/a>, but how does it translate into practice \u2014 and <a href=\"http:\/\/paidcontent.org\/2013\/02\/15\/heres-the-problem-with-publishers-book-discovery-problem\/\">is it actually a problem for readers<\/a>? Raccah, Ratliff and Chou will speak about the ways that they are marketing their books online and how they\u2019re working with retailers to promote their titles.<\/li>\n<\/ul>\n<p>Let me know what else you want to talk about! <a href=\"http:\/\/event.gigaom.com\/paidcontent\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=624537+whats-next-in-digital-publishing-new-platforms-and-payment-models&#038;%2338;utm_content=laurahowen38\">Sign up to attend the paidContent Live conference on April 17 in NYC<\/a> here, and in the comments of this post, I\u2019d love to hear your burning digital book publishing questions.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=624537&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=158885\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=158885\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=624537+whats-next-in-digital-publishing-new-platforms-and-payment-models&#038;utm_content=laurahowen38\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/05\/the-living-room-reinvented-trends-technologies-and-companies-to-watch\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=624537+whats-next-in-digital-publishing-new-platforms-and-payment-models&#038;utm_content=laurahowen38\">Who and what to watch in the new era of the living room<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/12\/connected-consumer-2013-how-2012-laid-the-groundwork-for-change\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=624537+whats-next-in-digital-publishing-new-platforms-and-payment-models&#038;utm_content=laurahowen38\">How consumer media will change in 2013<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/how-new-devices-networks-and-consumer-habits-will-change-the-web-experience\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=624537+whats-next-in-digital-publishing-new-platforms-and-payment-models&#038;utm_content=laurahowen38\">How to deliver the next-generation web experience<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2a049ea5\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&#038;title=What%E2%80%99s+next+in+digital+publishing%3A+New+platforms+and+payment+models&#038;link=http%3A%2F%2Fpaidcontent.org%2F2013%2F03%2F26%2Fwhats-next-in-digital-publishing-new-platforms-and-payment-models%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/emailthis2.gif\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=What%E2%80%99s+next+in+digital+publishing%3A+New+platforms+and+payment+models&#038;link=http%3A%2F%2Fpaidcontent.org%2F2013%2F03%2F26%2Fwhats-next-in-digital-publishing-new-platforms-and-payment-models%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/bookmark.gif\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/161770972428\/u\/49\/f\/646446\/c\/34996\/s\/2a049ea5\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/161770972428\/u\/49\/f\/646446\/c\/34996\/s\/2a049ea5\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/161770972428\/u\/49\/f\/646446\/c\/34996\/s\/2a049ea5\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=E-g12oiqImY:PfuFI3ZXVhE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/E-g12oiqImY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 20 percent of Americans ages 16 and up read an ebook in the past 12 months, according to December data from Pew, and big U.S. publishers are now seeing over 20 percent of their revenues come from ebook sales. In other words, ebooks are no longer new: They\u2019re a reality in the publishing industry [&hellip;]<\/p>\n","protected":false},"author":7418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-648886","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7418"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=648886"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/648886\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=648886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=648886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=648886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}