{"id":649072,"date":"2013-03-27T09:01:59","date_gmt":"2013-03-27T13:01:59","guid":{"rendered":"http:\/\/gigaom.com\/?p=624610"},"modified":"2013-03-27T09:01:59","modified_gmt":"2013-03-27T13:01:59","slug":"structure-2013-bring-on-the-practitioners","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/649072","title":{"rendered":"Structure 2013: Bring on the practitioners!"},"content":{"rendered":"

While the physical infrastructure that makes up the internet is colloquially known as a \u201cseries of tubes,\u201d thanks to the late Sen. Ted Stevens, the physical infrastructure that comprises the cloud has no friendly sobriquet. What could we call it? A huddle of hypervisors? A bunch of boxes? A cluster of nodes?<\/p>\n

But even without a cute name, the distributed infrastructure that underlies the web services that we turn to day in and out is just as important. And this year as we gear up for our sixth Structure event (June 19 and 20),<\/a> dedicated to the infrastructure that serves both the internet and the cloud, we\u2019re thinking about what\u2019s changed in the last year and what\u2019s ahead.<\/p>\n

Last year, we spent a lot of time discussing software-defined everything<\/a> \u2014 broadly, the abstraction of the physical hardware from the applications and even operating systems running on top of them. We had tiffs and debates over different platforms and whose APIs are really open. We even had a group hug<\/a>.<\/p>\n

\"Structure<\/a><\/p>\n

Structure 2012: Marten Mickos \u2013 CEO, Eucalyptus Systems, Chris C. Kemp \u2013 CEO, Nebula and Co-Founder, OpenStack, Sameer Dholakia \u2013 Group VP and GM, Cloud Platforms Group, Citrix<\/p>\n<\/div>\n

This year\u2019s focus: The physical cloud<\/h2>\n

Looking ahead, we\u2019re peeling back some of the software-defined abstraction to focus on the physicality of the cloud. Like how do we build special-purpose architectures for our apps? What happens when we scale beyond the confines of the data center with dark fiber or other distributed resources? <\/p>\n

We\u2019ve got some amazing speakers signed up already: from Pat Gelsinger, the CEO of VMware who will undoubtedly hit upon the business side of the cloud, to Adrian Cockroft of Netflix, who will talk about some of the practical issues associated with supporting a giant movie streaming service on Amazon\u2019s cloud. And of course, we\u2019ll have Amazon\u2019s Werner Vogels back for his sixth appearance onstage, where he\u2019ll defend the online retailer\u2019s title as the king of the cloud. Just kidding, this isn\u2019t a boxing match, it\u2019s an infrastructure conference. So please, no wagering.<\/p>\n

\"Structure<\/a><\/p>\n

Structure 2012: Christofer Hoff \u2013 Chief Architect, Security, Juniper Networks, Simon Crosby \u2013 Co-Founder and CTO, Bromium, Stacey Higginbotham \u2013 Senior Writer, GigaOM<\/p>\n<\/div>\n

Meet the people getting their hands dirty with deployments<\/h2>\n

And for those who have moved beyond the public and private cloud debates, or the \u201cIs the cloud secure enough?\u201d worries, we\u2019ll have several practitioners discuss how they operate their businesses in the cloud. The CIOs of The Clorox Co., Revlon and Pabst Brewing Co. will all be onstage. We\u2019ll also have tips for making sure your software is built to scale without breaking the bank, and processes for building out IT infrastructure in a more flexible manner. <\/p>\n

One of the emerging trends we\u2019re seeing in applications is that their architecture is no longer this static set of code, but is actually evolving not just with little tweaks, but with wholesale architectural rewrites. Speakers including Kevin Scott, an SVP of engineering at LinkedIn and Sam Schillace, a VP of engineering at Box will share their experiences building new application architectures<\/a> to meet both scale and business needs. It\u2019s not enough to keep your application from breaking. It needs to run efficiently for the business too.<\/p>\n

So join us on June 19 and 20 in San Francisco<\/a> at our Structure conference. We\u2019re going to have something for everyone, from the business team to the developer community. Register now<\/a> and get $500 off the regular ticket price with our earlybird discount. See you in San Francisco.<\/p>\n

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