{"id":649105,"date":"2013-03-27T11:34:16","date_gmt":"2013-03-27T15:34:16","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=222617"},"modified":"2013-03-27T11:34:16","modified_gmt":"2013-03-27T15:34:16","slug":"6-videos-highlight-googles-full-value-of-mobile","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/649105","title":{"rendered":"6 Videos Highlight Google\u2019s \u2018Full Value of Mobile\u2019"},"content":{"rendered":"<p>This week, Google announced a new initiative to help marketers better understand the impact of mobile on their businesses both online and off. The campaign, called &#8220;<a href=\"http:\/\/www.howtogomo.com\/fvm\/en\/d\/\">Full Value of Mobile<\/a>,&#8221; includes a Calculator tool as discussed <a href=\"http:\/\/www.webpronews.com\/google-launches-tool-to-help-you-calculate-mobile-value-2013-03\">here<\/a>. <\/p>\n<p>Google has now put out a handful of videos related to the initiative, which we&#8217;ve compiled below. <\/p>\n<p>This one is aimed at showing you how an in-store purchase can originate with a search on a smartphone: <\/p>\n<p><center><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/JP_Wp_yRBog\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>The next one shows how replacing a shredded suit was made possible through a purchase on a mobile website. <\/p>\n<p><center><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/XuYCMZpk-Ug\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>This one shows how a spontaneous party was made possible with purchases made via phone calls:<\/p>\n<p><center><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/TFg0Nsnc-pQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>This one shows the purchasing of a new dog collar on a laptop based on research done on smartphone after &#8220;being inspired while out and about.&#8221;<\/p>\n<p><center><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/Ek3FH0ejjMM\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>This one shows how a pizza order from a smartphone app led to a romance: <\/p>\n<p><center><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/eKS5-KuGAls\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>The last one includes all of the above stories in one. <\/p>\n<p>&#8220;Customers&#8217; constant connectivity through mobile has created new paths to purchase that start on their smartphones,&#8221; Google says of the video. &#8220;They can call a business, download apps, look for store directions, buy on a mobile website or continue on a different website . As a marketers, it is key that you account for all these new types of conversion and understand the return on investment you&#8217;re getting from your mobile efforts. This video, &#8216;How they got there&#8217;, is a short story told backwards that will show you 5 ways in which mobile can drive value for your business.&#8221;<\/p>\n<p><center><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/_UncmkfyEJA\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=FYe93kWTb2I:w1DNFciBA_U:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=FYe93kWTb2I:w1DNFciBA_U:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=FYe93kWTb2I:w1DNFciBA_U:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=FYe93kWTb2I:w1DNFciBA_U:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=FYe93kWTb2I:w1DNFciBA_U:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=FYe93kWTb2I:w1DNFciBA_U:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=FYe93kWTb2I:w1DNFciBA_U:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=FYe93kWTb2I:w1DNFciBA_U:mfZ73u_VV2s\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=FYe93kWTb2I:w1DNFciBA_U:mfZ73u_VV2s\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/FYe93kWTb2I\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Google announced a new initiative to help marketers better understand the impact of mobile on their businesses both online and off. The campaign, called &#8220;Full Value of Mobile,&#8221; includes a Calculator tool as discussed here. Google has now put out a handful of videos related to the initiative, which we&#8217;ve compiled below. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-649105","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/649105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=649105"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/649105\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=649105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=649105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=649105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}