{"id":649161,"date":"2013-03-27T16:07:22","date_gmt":"2013-03-27T20:07:22","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=222667"},"modified":"2013-03-27T16:07:22","modified_gmt":"2013-03-27T20:07:22","slug":"facebook-trails-only-email-and-web-browsing-in-new-mobile-use-survey","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/649161","title":{"rendered":"Facebook Trails Only Email and Web Browsing in New Mobile Use Survey"},"content":{"rendered":"

A new IDC Research report, sponsored by Facebook<\/a>, looks at the various ways in which people are using their mobile devices during a typical week.<\/p>\n

The study, which looked at the mobile habits of nearly 7,500 18-44-year-olds over the course of one week in March, found that just under half (49.4%) of the U.S. population is using smartphones – about 155.1 million people. And that Facebook is used by 70% of them. That’s #3 overall, just behind web browsing at 73% and email and 78%. Facebook usage beat out games, maps, photos, and video streaming.<\/p>\n

Since the study was paid for by Facebook, there’s plenty of data on how Facebook is used on mobile devices in a typical week. First off, Facebook was found to account for 1 in ever 4 minutes spent on social and communication activities on smartphones. The average survey participant spent 32 minutes and 51 seconds on Facebook every day. Out of the 70% of people that use Facebook on their device, 61% said that they check it every day.<\/p>\n

That roughly 33 minutes spent on Facebook every day breaks down like this: 16 minutes browsing the news feed, nearly 10 messaging, and just over 6 posting statuses and photos.<\/p>\n

These Facebook sessions last, on average, about 2 minutes and 22 seconds and people check Facebook around 14 times a day, on average.<\/p>\n

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The study also looks at other aspect of mobile use apart from Facebook, and some fo the findings are interesting:<\/p>\n