{"id":649369,"date":"2013-03-28T09:32:18","date_gmt":"2013-03-28T13:32:18","guid":{"rendered":"http:\/\/techcrunch.com\/?p=787352"},"modified":"2013-03-28T09:32:18","modified_gmt":"2013-03-28T13:32:18","slug":"moniker-looks-to-crowdfunding-to-create-a-custom-guitar-business","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/649369","title":{"rendered":"Moniker Looks To Crowdfunding To Create A Custom Guitar Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"70\" src=\"http:\/\/tctechcrunch2011.files.wordpress.com\/2013\/03\/e160482564c7c39e3e6170e2eb8983a2_large.png?w=100&amp;h=70&amp;crop=1\" class=\"attachment-tc-carousel-river-thumb wp-post-image\" alt=\"e160482564c7c39e3e6170e2eb8983a2_large\" style=\"float: left; margin: 0 10px 7px 0;\" \/><\/p>\n<p>Austin-based Moniker Guitars is running a <a  href=\"http:\/\/www.kickstarter.com\/projects\/518406677\/moniker-guitars-weve-designed-a-guitar-for-you-to\">Kickstarter campaign<\/a> to create a line of semi-hollow-body guitars for discerning git-fiddlists. The company will offer their first guitars for a $700 pledge, not bad for a hand-made guitar from rockabilly city.<\/p>\n<p>The company is looking for $50,000 to start and they&#8217;ve just passed the $6,000 mark.<\/p>\n<p>The company already <a  href=\"https:\/\/monikerguitars.com\/guitar-configurator\/\">customizes solid-body guitars<\/a> and hopes that the fund will help them build a line of semi-hollow-body models.<\/p>\n<p>&#8220;Through our online guitar configurator you can choose your guitar&#8217;s shape, paint colors and parts, as well as add custom text and graphics; all at the price of an off-the-shelf guitar,&#8221; write founders Kevin Tully and Dave Barry. Moniker began in Austin in 2012.<\/p>\n<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='640' height='390' src='http:\/\/www.youtube.com\/embed\/e1IEhW7cmQ4?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0'><\/iframe><\/span><\/p>\n<p>&#8220;The money we hope to raise will go towards the tools and equipment needed to efficiently manufacture these guitars at our shop in Austin,TX. An efficient manufacturing process means we&#8217;ll be able to create high quality, yet affordably priced, semi-hollow guitars. We also need help funding the materials needed to produce these guitars on a larger scale. These materials include wood, primer, sandpaper paint, clearcoat, guitar parts, etc.&#8221;<\/p>\n<p>The luthiers do most of their work in Austin and for a pledge of $350 they&#8217;ll strip and repaint your current guitar with a new color. You can also get a White Stripes-esque red and white model for $900. $2,400 gets you a lesson in guitar-smithing with the guys at Moniker.<\/p>\n<p>As it gets easier to make things overseas it&#8217;s refreshing to see these guys attempting to build a local company. Customization is a hard job and it makes sense to keep the gear, supplies, and workers close to the consumer.<\/p>\n<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='640' height='390' src='http:\/\/www.youtube.com\/embed\/xg04JNzEz2Y?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0'><\/iframe><\/span><br \/>\n<br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/tctechcrunch2011.wordpress.com\/787352\/\"><\/a> <\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=faXh3ZkcfoU:emIWkAWctmQ:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=faXh3ZkcfoU:emIWkAWctmQ:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=faXh3ZkcfoU:emIWkAWctmQ:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=faXh3ZkcfoU:emIWkAWctmQ:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=faXh3ZkcfoU:emIWkAWctmQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Austin-based Moniker Guitars is running a Kickstarter campaign to create a line of semi-hollow-body guitars for discerning git-fiddlists. The company will offer their first guitars for a $700 pledge, not bad for a hand-made guitar from rockabilly city. The company is looking for $50,000 to start and they&#8217;ve just passed the $6,000 mark. The company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-649369","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/649369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=649369"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/649369\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=649369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=649369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=649369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}