{"id":649968,"date":"2013-04-01T19:16:00","date_gmt":"2013-04-01T23:16:00","guid":{"rendered":"http:\/\/paidcontent.org\/?p=226894"},"modified":"2013-04-01T19:16:00","modified_gmt":"2013-04-01T23:16:00","slug":"netflix-job-offers-hint-at-further-international-expansion-are-india-europe-or-korea-next","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/649968","title":{"rendered":"Netflix job offers hint at further international expansion: are India, Europe or Korea next?"},"content":{"rendered":"

Netflix posted a few job offers that hint at further international expansion in late March, including one for \u201cexperienced linguists with the ability to translate and customize marketing, UI and content materials for the target market.\u201d The job posting goes on to say:<\/a><\/p>\n

\n

\u201cWe are looking for highly motivated individuals with the right mix of technical, organizational and communication skills to provide localization for the Netflix experience in the following languages: Turkish, Dutch, Hindi, French, and Korean.\u201d<\/p>\n<\/blockquote>\n

The company is also looking for an engineer to be the internationalization and localization evangelist at the company, further highlighting how important international markets are for Netflix.<\/p>\n

Netflix has occasionally looked to hire employees to help with its internationalization efforts in the past, and job postings frequently contain countries that the company may not consider at all, just to make things less transparent for competitors. For example, in late 2011, a job offer listed<\/a> \u201cTurkish, Dutch, Russian, French, Hindi, German, Italian, Danish, Korean, Finnish, Japanese, and Spanish\u201d as languages of interest.<\/p>\n

Needless to say, Netflix hasn\u2019t launched in Russia just yet. However, nine months after that job posting, the company announced plans to open shop in Northern Europe<\/a> – including Finland and Denmark.<\/p>\n

It\u2019s very likely that South Korea, India and European countries such as the Netherlands, France and Belgium are at least under consideration as potential targets for further international expansion. Turkey seems less likely, but it\u2019s certainly possible – the country has a thriving TV and movie industry, and it has seen an economic boom even as other parts of Europe have struggled.<\/p>\n

Netflix is currently operating in over 40 countries, including the U.K. and Ireland, the Nordics, Latin America and Canada. It might take some time until we find out where Netflix will go next: executives said earlier this year that the company won\u2019t embark on any further international expansions until late 2013 or early 2014. However, CEO Reed Hastings and CFO David Wells also made it clear that they definitely want to expand further, writing in their letter to shareholders<\/a>:<\/p>\n

\n

\u201cOur launch in the Nordics was very successful, confirming our belief in the large international opportunity for our service.\u201d<\/p>\n<\/blockquote>\n

Map\u00a0courtesy of<\/a>\u00a0Flickr user\u00a0kcp4911.<\/a><\/em><\/p>\n

\"\"<\/p>\n

<\/a><\/p>\n

Related research and analysis from GigaOM Pro:<\/strong>
Subscriber content. Sign up for a free trial<\/a>.<\/p>\n