{"id":650093,"date":"2013-04-02T13:48:29","date_gmt":"2013-04-02T17:48:29","guid":{"rendered":"http:\/\/techcrunch.com\/?p=790233"},"modified":"2013-04-02T13:48:29","modified_gmt":"2013-04-02T17:48:29","slug":"shenzhen-manufacturer-coconut-workshop-gives-back-to-the-earth-with-cases-for-a-cause","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/650093","title":{"rendered":"Shenzhen Manufacturer Coconut Workshop Gives Back To The Earth With Cases For A Cause"},"content":{"rendered":"

\"black-poverty\"<\/p>\n

Long-time Shenzhen-based electronics manufacturer Ben Dolgin-Gardner<\/a> took a look around at what he was building and decided to make a bit of a difference. His idea, Coconut Cases<\/a>, isn’t particularly unique – (RED) did it before him<\/a> – but he’s in the right place at the right time to pull it off.<\/p>\n

They have just launched an Indiegogo project<\/a> to raise the first $50,000 for their project.<\/p>\n

The idea is simple: every few months, the company will release a new iPhone case with a design from a cool, young designer. Because they are close to the action in Asia, they can make things quickly and turn around designs in a flash. You, the consumer, can pick up a new case every few months (or years) and a portion of the proceeds goes to a good cause.<\/p>\n

The Coconut team includes two designers, Malcolm Russell and Steve Murray, and Dolgin-Gardner is the brains behind the manufacturing.<\/p>\n

“I wanted to apply my energy to creating a brand which other people want to see succeed as much as I do. Coconut does this because it benefits new designers and worthy causes which people are happy to support,” said Dolgin-Gardner.<\/p>\n

Making these things vs. churning out MP3 players makes Dolgin-Gardner feel better about his work. “Coconut is sold based on the quality of designs and virtue of what the brand does and stands for,” he said.<\/p>\n