{"id":650110,"date":"2013-04-02T11:21:02","date_gmt":"2013-04-02T15:21:02","guid":{"rendered":"http:\/\/paidcontent.org\/?p=226935"},"modified":"2013-04-02T11:21:02","modified_gmt":"2013-04-02T15:21:02","slug":"does-the-future-of-mobile-content-belong-to-apps-or-the-web","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/650110","title":{"rendered":"Does the future of mobile content belong to apps or the web?"},"content":{"rendered":"<p>The rise of the mobile web offers publishers a way to reach many screens at once \u2014 without having to tailor content to an-ever growing number of custom platforms. Does this mean publishers can finally turn away from apps, which were once a source of so much promise but are now regarded by some as an expensive distraction?<a href=\"\"><img decoding=\"async\" alt=\"paidContent Live: Where content means business. April 17, 2013, New York City. Register now.\" src=\"http:\/\/gigaompaidcontent.files.wordpress.com\/2013\/02\/paidcontent-live_in-article-banner_300x200.png?w=708\" class=\"alignright size-full wp-image-224960\"><\/a><\/p>\n<p>For skeptics, apps amount to a temporary \u2014 and increasingly unnecessary \u2014 technology. But this is hardly the only view. Many in the publishing<br \/> community still thinks apps will deliver on their initial potential to provide deep reader engagement and handsome ad revenues. Now, with the arrival of more tablets and smartphones than ever, the debate over apps becomes more acute: should publishers turn away and rely solely on HTML5 or instead double down on these new app opportunities?<\/p>\n<p>These are some of the questions we\u2019ll explore during \u201cAre Apps or the Web the Future of Mobile Content?\u201d one of many discussions that will take place during\u00a0<a href=\"http:\/\/event.gigaom.com\/paidcontent\/?utm_source=media&#38;utm_medium=editorial&#038;%2338;utm_campaign=intext&#038;%2338;utm_term=626476+does-the-future-of-mobile-content-belong-to-apps-or-the-web&#038;%2338;utm_content=jeffjohnroberts\"><strong>paidContent Live<\/strong><\/a> on April 17 in New York City. Our guests include <a href=\"http:\/\/www.technologyreview.com\/contributor\/jason-pontin\/\">Jason Pontin<\/a> of MIT Technology Review, whose widely read 2012 <a href=\"http:\/\/www.technologyreview.com\/news\/427785\/why-publishers-dont-like-apps\/\">essay<\/a> made him a leading voice in the counter-revolution against app idealism. He will be joined by ESPN\u2019s <a href=\"http:\/\/espnmediazone.com\/us\/bios\/ryan-spoon\/\">Ryan Spoon<\/a> and <a href=\"http:\/\/nickalt.com\/\">Nick Alt <\/a>of Vimeo \u2013 two mobile experts who offer other alternative app narratives.<\/p>\n<p>Here are more of the topics we\u2019lll be exploring during the panel (feel free to propose more in the comments below):<\/p>\n<ul>\n<li><strong style=\"font-size:13px;line-height:19px;\">Is the payoff worth the cost?<\/strong><span style=\"font-size:13px;line-height:19px;\">: Apps are nice in theory but they cost a pretty penny to build and maintain \u2013 especially as the number of platforms grows. Is the return worth it? Or should publishers plow that money into other parts of their editorial operation?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size:13px;line-height:19px;\"><strong>Platform proliferation<\/strong>: The initial promise of apps appeared brightest on Apple\u2019s iPad. But now dozens of tablets, from the Galaxy to the Kindle Fire, are emerging \u2013 and consumers are finally picking them up. Do all these new screens present a new opportunity? Or another reason to escape apps once and for all?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size:13px;line-height:19px;\"><strong>Nice app, where do I find it?<\/strong> Those who want to wash their hands of apps are faced with a powerful counter-argument: You need to be where your readers are. As the mobile market grows, are the app skeptics confident their readers will find them on the mobile web?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size:13px;line-height:19px;\"><strong>Does sub-compact change the app game?<\/strong> The arrival of so-called sub-compact publishing offers a way to create light-weight and relatively inexpensive apps. Examples like Marco Arment\u2019s <a href=\"http:\/\/gigaom.com\/2012\/10\/11\/instapaper-founder-marco-arment-launches-magazine-on-itunes\/\">The Magazine<\/a> and The Awl also show how these new species of apps can deliver both a beautiful reading experience and an ongoing stream of subscription revenue. Do these offer an opportunity that the mobile web cannot?<\/span><\/li>\n<\/ul>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=626476&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=937749\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=937749\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=626476+does-the-future-of-mobile-content-belong-to-apps-or-the-web&#038;utm_content=jeffjohnroberts\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/how-new-devices-networks-and-consumer-habits-will-change-the-web-experience\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=626476+does-the-future-of-mobile-content-belong-to-apps-or-the-web&#038;utm_content=jeffjohnroberts\">How to deliver the next-generation web experience<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/12\/connected-consumer-2013-how-2012-laid-the-groundwork-for-change\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=626476+does-the-future-of-mobile-content-belong-to-apps-or-the-web&#038;utm_content=jeffjohnroberts\">How consumer media will change in 2013<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2012\/12\/how-the-mobile-first-world-will-transform-the-data-center\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=626476+does-the-future-of-mobile-content-belong-to-apps-or-the-web&#038;utm_content=jeffjohnroberts\">How tomorrow&#8217;s mobile-centric data centers will look<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2a41115d\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&#038;title=Does+the+future+of+mobile+content+belong+to+apps+or+the+web%3F&#038;link=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F02%2Fdoes-the-future-of-mobile-content-belong-to-apps-or-the-web%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/emailthis2.gif\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=Does+the+future+of+mobile+content+belong+to+apps+or+the+web%3F&#038;link=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F02%2Fdoes-the-future-of-mobile-content-belong-to-apps-or-the-web%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/bookmark.gif\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/161990883048\/u\/49\/f\/646446\/c\/34996\/s\/2a41115d\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/161990883048\/u\/49\/f\/646446\/c\/34996\/s\/2a41115d\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/161990883048\/u\/49\/f\/646446\/c\/34996\/s\/2a41115d\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=r1jrEQlmnK4:_T9065S1PPA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/r1jrEQlmnK4\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of the mobile web offers publishers a way to reach many screens at once \u2014 without having to tailor content to an-ever growing number of custom platforms. Does this mean publishers can finally turn away from apps, which were once a source of so much promise but are now regarded by some as [&hellip;]<\/p>\n","protected":false},"author":7451,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-650110","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7451"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=650110"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650110\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=650110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=650110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=650110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}