{"id":650349,"date":"2013-04-03T10:58:13","date_gmt":"2013-04-03T14:58:13","guid":{"rendered":"http:\/\/www.pehub.com\/?p=194444"},"modified":"2013-04-03T10:58:13","modified_gmt":"2013-04-03T14:58:13","slug":"rosetta-stone-buys-seattle-based-livemocha","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/650349","title":{"rendered":"Rosetta Stone Buys Seattle-based Livemocha"},"content":{"rendered":"

Rosetta Stone<\/strong> has acquired Seattle-based online language-learning community Livemocha<\/strong>, paying $8.5 million in cash. Livemocha will remain in Seattle.
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\nPRESS RELEASE<\/strong>
\nRosetta Stone announced today that it has acquired Seattle-based Livemocha, one of the world\u2019s largest online language-learning communities, for $8.5 million in cash. Bringing with it a robust and extensible cloud-based learning platform and a community of over 16 million Livemocha members, the transaction accelerates Rosetta Stone\u2019s transition to cloud-based learning solutions and reinforces its leadership position in the competitive language-learning industry.<\/p>\n

\u201cWe are in the process of transforming Rosetta Stone to be the most dynamic and ubiquitous technology-based learning platform in the world,\u201d said President and Chief Executive Officer Steve Swad. \u201cOur acquisition of Livemocha will help accelerate that transformation. With Livemocha and its vibrant online community on our side, Rosetta Stone will reach more people and change more lives than ever before.\u201d<\/p>\n

With members hailing from 195 different countries, the Livemocha community boasts over 16 million people\u2014including language experts, instructors and multi-linguists\u2014all teaching, learning and interacting online. The company has pioneered the use of crowd-sourcing to drive content development and social engagement in the realm of language learning. The combined strength of the Livemocha community and Rosetta Stone\u2019s innovative product development and marketing capabilities uniquely positions the company to meet the changing needs of learners around the world.<\/p>\n

\u201cRosetta Stone is a marvelous partner for us,\u201d said Livemocha CEO Michael Schutzler, who will assist in post-acquisition integration efforts as a senior advisor to Rosetta Stone CEO Swad. \u201cFrom the beginning, Livemocha\u2019s mission has been to create a world in which every human being is fluent in multiple languages. Rosetta Stone\u2019s brand, resources and reach will enable us to continue that mission.\u201d<\/p>\n

Livemocha will remain in Seattle. Having recently established product development offices in Austin, TX, and San Francisco, CA, the new location expands Rosetta Stone\u2019s US footprint\u2014an important factor in attracting talent to fuel the company\u2019s development of new products. Indeed, Livemocha\u2019s sophisticated and flexible technology platform is expected to be part of the foundation for the next wave of Rosetta Stone solutions.<\/p>\n

\u201cLivemocha will enable us to quickly migrate our legacy products to a future-proof technology stack with a modern, cloud-based architecture and contemporary means of distribution,\u201d said Rosetta Stone Chief Product Officer West Stringfellow. \u201cBut even more exciting, it gives our customers more choice. Livemocha presents us with a low-cost or even free alternative product to offer learners around the world. It becomes a \u2018ladder of learning and value\u2019 for our customers.\u201d<\/p>\n

To be sure, geographic expansion is an attractive feature of the acquisition. While Livemocha does add to Rosetta Stone\u2019s already premier presence in the US, its high concentrations of users in China, Russia and South America\u2014particularly Brazil\u2014make it an even more compelling complement to Rosetta Stone\u2019s international footprint. Livemocha\u2019s worldwide community brings vibrant connectivity to Rosetta Stone\u2019s existing hubs in Europe, Asia, Latin America and the Middle East.<\/p>\n

\u201cHowever you view it\u2014geographically, operationally, technologically, culturally\u2014Rosetta Stone and Livemocha are a terrific fit,\u201d said Rosetta Stone CEO Swad. \u201cThis acquisition will enable both organizations to grow and deliver value faster and more effectively than either could alone. This is a good deal for our business, a good deal for our customers, and a good deal for language learners all over the world.\u201d<\/p>\n

About Rosetta Stone Inc.<\/p>\n

Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns languages. The company\u2019s proprietary learning techniques\u2014acclaimed for their power to unlock the natural language-learning ability in everyone\u2014are used by schools, businesses, government organizations and millions of individuals around the world. Rosetta Stone offers courses in 30 languages, from the most commonly spoken (like English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). The company was founded in 1992 on the core beliefs that learning to speak a language should be a natural and instinctive process, and that interactive technology can activate the language immersion method powerfully for learners of any age. Rosetta Stone is based in Arlington, VA, and has offices in Harrisonburg, VA, Boulder, CO, Tokyo, Seoul, London, Sao Paulo and Dubai.<\/p>\n

The post Rosetta Stone Buys Seattle-based Livemocha<\/a> appeared first on peHUB<\/a>.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Rosetta Stone has acquired Seattle-based online language-learning community Livemocha, paying $8.5 million in cash. Livemocha will remain in Seattle. PRESS RELEASE Rosetta Stone announced today that it has acquired Seattle-based Livemocha, one of the world\u2019s largest online language-learning communities, for $8.5 million in cash. Bringing with it a robust and extensible cloud-based learning platform and […]<\/p>\n","protected":false},"author":7427,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-650349","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7427"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=650349"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650349\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=650349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=650349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=650349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}