{"id":650424,"date":"2013-04-03T17:10:18","date_gmt":"2013-04-03T21:10:18","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=223693"},"modified":"2013-04-03T17:10:18","modified_gmt":"2013-04-03T21:10:18","slug":"googles-new-valuetrack-parameters-go-live","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/650424","title":{"rendered":"Google\u2019s New ValueTrack Parameters Go Live"},"content":{"rendered":"<p>Last month, Google announced new <a href=\"http:\/\/support.google.com\/adwords\/answer\/2375447?hl=en\">ValueTrack<\/a> parameters for Enhanced Campaigns for advertisers using keyword level URLs. Today, the company announced that they&#8217;re now live and ready to be applied to campaigns. <\/p>\n<p>&#8220;These features will help you achieve your conversion and ROI goals, and make the upgrade to enhanced campaigns easier by directing users to a device-specific landing page at the keyword level [and aligning performance reporting with device groupings used in enhanced campaigns,&#8221; says AdWords senior product manager Karen Yao. <\/p>\n<p>Specifically, Google has added the {ifnotmobile:[value]} parameter, which lets you replace [value] with the text that will show up in your URL when the user clicks the ad from a computer or tablet. They\u2019re changing the parameter {ifmobile:[value]}, which will now insert the specified value into the URL only when the user clicks from a mobile device.<\/p>\n<p>Google shares some examples for using these parameters in a blog post <a href=\"http:\/\/adwords.blogspot.com\/2013\/03\/new-valuetrack-parameters-for-enhanced.html\">here<\/a>.<\/p>\n<p>If you still need to learn more about upgrading to Enhanced Campaigns, Google has a guide available <a href=\"http:\/\/services.google.com\/fh\/files\/misc\/upgrade_url.pdf\">here<\/a>. <\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=y40eGeVyLZQ:E9-2KGowMkw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=y40eGeVyLZQ:E9-2KGowMkw:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=y40eGeVyLZQ:E9-2KGowMkw:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=y40eGeVyLZQ:E9-2KGowMkw:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=y40eGeVyLZQ:E9-2KGowMkw:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=y40eGeVyLZQ:E9-2KGowMkw:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=y40eGeVyLZQ:E9-2KGowMkw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=y40eGeVyLZQ:E9-2KGowMkw:mfZ73u_VV2s\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=y40eGeVyLZQ:E9-2KGowMkw:mfZ73u_VV2s\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/y40eGeVyLZQ\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, Google announced new ValueTrack parameters for Enhanced Campaigns for advertisers using keyword level URLs. Today, the company announced that they&#8217;re now live and ready to be applied to campaigns. &#8220;These features will help you achieve your conversion and ROI goals, and make the upgrade to enhanced campaigns easier by directing users to a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-650424","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=650424"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650424\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=650424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=650424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=650424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}