{"id":650516,"date":"2013-04-04T08:36:31","date_gmt":"2013-04-04T12:36:31","guid":{"rendered":"http:\/\/paidcontent.org\/?p=227086"},"modified":"2013-04-04T08:36:31","modified_gmt":"2013-04-04T12:36:31","slug":"arthur-frommer-buys-travel-guides-back-from-google-to-keep-print-editions-alive","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/650516","title":{"rendered":"Arthur Frommer buys travel guides back from Google to keep print editions alive"},"content":{"rendered":"<p>Google <a href=\"http:\/\/paidcontent.org\/2012\/08\/13\/google-acquires-frommers\/\">acquired Frommer&#8217;s Travel Guides<\/a> from Wiley in 2012 &#8212; and then, last month, <a href=\"http:\/\/skift.com\/2013\/03\/21\/google-quietly-pulls-plug-on-frommers-print-travel-guidebooks\/\">reportedly decided<\/a> to stop publishing them as print editions. Now Arthur Frommer, the 83-year-old founder of the brand, has bought Frommer&#8217;s back from Google and will continue publishing the travel guides in print and digital editions.<\/p>\n<p>The AP <a href=\"http:\/\/www.sfgate.com\/news\/article\/Arthur-Frommer-gets-Frommer-brand-back-from-Google-4408127.php\">reported the news<\/a> Wednesday night and quoted Frommer saying, &#8220;It&#8217;s a very happy time for me.\u00a0We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.&#8221; Google <a href=\"http:\/\/www.engadget.com\/2013\/04\/04\/arthur-frommer-takes-back-brand-from-google-will-keep-guidebook\/\">confirmed the news<\/a> to Engadget, saying, &#8220;We can confirm that we have returned the Frommer&#8217;s brand to its founder and are licensing certain travel content to him.&#8221;<\/p>\n<p>The purchase price was undisclosed. Google had purchased Frommer&#8217;s from Wiley for a reported $22 million. The travel site Skift <a href=\"http:\/\/skift.com\/2013\/03\/21\/google-quietly-pulls-plug-on-frommers-print-travel-guidebooks\/\">first reported<\/a> that Google would stop publishing the Frommer&#8217;s guides in print.<\/p>\n<p>Frommer&#8217;s had published over 300 guidebooks since its founding in 1957.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=14960843&#038;%23038;post=627368&#038;%23038;subd=gigaom2&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/pubads.g.doubleclick.net\/gampad\/jump?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=376007\"><img decoding=\"async\" src=\"http:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/1008864\/GigaOM_RSS_300x250&#038;sz=300x250&#038;%23038;c=376007\" \/><\/a><\/p>\n<p><strong>Related research and analysis from GigaOM Pro:<\/strong><br \/>Subscriber content. <a href=\"http:\/\/pro.gigaom.com\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&#038;utm_content=laurahowen38\">Sign up for a free trial<\/a>.<\/p>\n<ul>\n<li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/how-new-devices-networks-and-consumer-habits-will-change-the-web-experience\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&#038;utm_content=laurahowen38\">How to deliver the next-generation web experience<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/social-fourth-quarter-2012-analysis\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&#038;utm_content=laurahowen38\">Social fourth-quarter 2012 analysis<\/a><\/li>\n<li><a href=\"http:\/\/pro.gigaom.com\/2013\/01\/cloud-and-data-fourth-quarter-2012-analysis\/?utm_source=media&#038;utm_medium=editorial&#038;utm_campaign=auto3&#038;utm_term=627368+arthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print&#038;utm_content=laurahowen38\">The fourth quarter of 2012 in cloud<\/a><\/li>\n<\/ul>\n<p><img width='1' height='1' src='http:\/\/gigaom.feedsportal.com\/c\/34996\/f\/646446\/s\/2a552da4\/mf.gif' border='0'\/><\/p>\n<div class='mf-viral'>\n<table border='0'>\n<tr>\n<td valign='middle'><a href=\"http:\/\/share.feedsportal.com\/viral\/sendEmail.cfm?lang=en&#038;title=Arthur+Frommer+buys+travel+guides+back+from+Google+to+keep+print+editions+alive&#038;link=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F04%2Farthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/emailthis2.gif\" border=\"0\" \/><\/a><\/td>\n<td valign='middle'><a href=\"http:\/\/res.feedsportal.com\/viral\/bookmark.cfm?title=Arthur+Frommer+buys+travel+guides+back+from+Google+to+keep+print+editions+alive&#038;link=http%3A%2F%2Fpaidcontent.org%2F2013%2F04%2F04%2Farthur-frommer-buys-frommers-travel-guides-back-from-google-to-keep-publishing-in-print%2F\" ><img decoding=\"async\" src=\"http:\/\/res3.feedsportal.com\/images\/bookmark.gif\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/161990938601\/u\/49\/f\/646446\/c\/34996\/s\/2a552da4\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/161990938601\/u\/49\/f\/646446\/c\/34996\/s\/2a552da4\/a2.img\" border=\"0\"\/><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/161990938601\/u\/49\/f\/646446\/c\/34996\/s\/2a552da4\/a2t.img\" border=\"0\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=yCkmnqUO4xc:sb-V8Ix3YWY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/yCkmnqUO4xc\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google acquired Frommer&#8217;s Travel Guides from Wiley in 2012 &#8212; and then, last month, reportedly decided to stop publishing them as print editions. Now Arthur Frommer, the 83-year-old founder of the brand, has bought Frommer&#8217;s back from Google and will continue publishing the travel guides in print and digital editions. The AP reported the news [&hellip;]<\/p>\n","protected":false},"author":7418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-650516","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7418"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=650516"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650516\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=650516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=650516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=650516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}