{"id":650747,"date":"2013-04-05T08:14:55","date_gmt":"2013-04-05T12:14:55","guid":{"rendered":"http:\/\/www.pehub.com\/?p=194746"},"modified":"2013-04-05T08:14:55","modified_gmt":"2013-04-05T12:14:55","slug":"visiblebrands-closes-on-4-6m","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/650747","title":{"rendered":"VisibleBrands Closes on $4.6M"},"content":{"rendered":"

VisibleBrands<\/strong> has raised $4.6 million via the close of a Series A Round of funding and follow-on Series B Convertible Note. The company is developing a cloud-based, in-store, digital promotions network.
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\nPRESS RELEASE<\/strong>
\nVisibleBrands announced today that it\u2019s raised over $4.6 million dollars through the close of a Series A Round of funding and follow-on Series B Convertible Note. The company has now completed the development, initial commercial testing and successful deployment of the first cloud-based, in-store, digital promotions network and is preparing for an expanded regional deployment in the second half of 2013.<\/p>\n

\u201cAfter a blockbuster show at NRF and meetings with analysts and potential partners\u201d<\/p>\n

\u201cWe are thrilled that many early investors are also participating in our Series B round,\u201d says Timothy Morton, VisibleBrands co-founder and CEO. \u201cBut we\u2019re even more thrilled by what people are saying about us and where the marketplace is headed. Just a few weeks ago, Steve Frenda, managing director \u2013 Strategy and Development, at the Path to Purchase Institute said, \u2018VisibleBrands is about unlocking the shelf as a media channel \u2014 It\u2019s unlike anything else we\u2019ve seen and it has the potential to be a game-changer.\u2019 And then VentureBeat noted that \u2018Indoor location will be the next billion dollar market.\u2019 Well, they\u2019re right. We\u2019re already there using the latest indoor location technology to deliver customized digital offers right to the shelf where shoppers vote with their feet. And our system is driving consumer preference.\u201d<\/p>\n

Unlike other printed, online or mobile phone coupons, VisibleBrands-enabled digital offers require no clipping, no downloading, no mobile phone, and no registration or opting-in. People shop as usual and with a single touch of an in-aisle screen can accept a digital coupon. The offer is “clipped to cloud” using location-based, wireless and cloud technologies, and the savings are credited automatically at checkout.<\/p>\n

Morton sees the entire marketplace shifting away from traditional channels like print towards emerging digital channels. \u201cThe legacy print empires that have owned supermarket promotion budgets are being shaken to the core. Companies like Safeway, which have relied very heavily on printed circulars and FSIs, are shifting their budgets towards channels that provide customization and higher relevance to their shoppers while putting an end to price-matching from competitors like Walmart. On top of this, CPGs like Procter and Gamble are focusing less on traditional channels as well. Instead, they\u2019re emphasizing \u2018store back\u2019 marketing \u2014 figuring out ways to engage shoppers in the store \u2014 because that is where decisions are made about whether or not to purchase products. We believe that we\u2019re in a unique position to take advantage of these market shifts.\u201d<\/p>\n

To support a large, regional rollout, the company is now building the capacity to scale through channel and managed service providers such as HP, Microsoft and Zebra Technologies. \u201cAfter a blockbuster show at NRF and meetings with analysts and potential partners,\u201d says Morton, \u201cwe have a healthy mix of companies that are very excited about working with us. They recognize that, unlike most of the 25 or so billion dollar start-ups in Silicon Valley that have to spend tons of money acquiring customers, we have the potential to engage every shopper at the moment of decision at a customer acquisition cost measured in pennies. They understand also that VisibleBrands is not a flash in the pan mobile app, or scrapbooking site, or \u2018me too, daily deal coupon start-up,\u2019 but a disruptive, cloud-based media channel that will deliver enormous value to the entire shopper marketing ecosystem \u2014 from CPGs to brands to shoppers \u2014 that makes up the $300 billion U.S. trade and retail promotions marketing industry.\u201d<\/p>\n

About Visible Brands<\/p>\n

VisibleBrands\u00ae is the world\u2019s first cloud-based, in-store, digital promotions network serving coupons, offers and other virtual goods at the Moment of Decision\u00ae. Our system leverages location-aware wireless networks, cloud-based computing and data-driven marketing to unlock retail as a plannable media destination for the $300 billion U.S. trade and retail promotions marketing industry (Accenture). Our innovations accelerate the shift to digital and provide advertisers opportunities to close the loop and intelligently engage every shopper with the last impression. Our offers require no mobile phone, downloading, registration or opt-in. And our Platform-as-a-Service (PaaS) model is highly scalable, cost-efficient and engineered to deliver a seamless experience across the web, mobile and in-store display technologies.<\/p>\n

The post VisibleBrands Closes on $4.6M<\/a> appeared first on peHUB<\/a>.<\/p>\n

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VisibleBrands has raised $4.6 million via the close of a Series A Round of funding and follow-on Series B Convertible Note. The company is developing a cloud-based, in-store, digital promotions network. PRESS RELEASE VisibleBrands announced today that it\u2019s raised over $4.6 million dollars through the close of a Series A Round of funding and follow-on […]<\/p>\n","protected":false},"author":7427,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-650747","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7427"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=650747"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/650747\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=650747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=650747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=650747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}