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In the early \u201880s, before MTV turned its attention to reality TV, David Bowie, Madonna and the Pretenders lit up small screens, using a new medium to showcase their songs: the music video. Recently, we\u2019ve seen a resurgence of this art form as cinematographers, musicians and artists join together to supersize their visual creativity. But now, instead of gathering around the TV, we watch on YouTube.<\/p>\n
To celebrate this young art form, the Museum of the Moving Image<\/a> in Astoria, New York, presents Spectacle: The Music Video, <\/i>said to be the first-ever museum exhibition all about the evolution of the music video. The exhibit includes more than 300 videos, as well as artifacts and interactive displays, grouped by genre — and videos are further classified by subdivisions like choreography and controversy.<\/p>\n This exhibition was curated by Jonathan Wells — who’s our go-to curator for interstitial videos at TED — and partner Meg Wells of the global art cooperative Flux<\/a>.<\/p>\n Like so many others, Jonathan and Meg cite A-Ha\u2019s \u201cTake on Me\u201d as a pivotal moment in their love for music videos. As Jonathan tells Fast Company<\/i><\/a>, \u201cIt was just this magical moment of someone diving into a comic book that really stuck with people. That\u2019s an example of how a video can introduce and break an artist. We have the original illustrations that were done for the video.\u201d<\/p>\n TED\u2019s own Shanna Carpenter wrote this from the exhibit opening: \u201cIt\u2019s an incredible collection — taking you on a sensory journey that starts in teenage nostalgia and progresses to obscure experiments in moral sensibilities, interactive digital experiences and yarn-bombing,\u201d she said. \u201cAnd, all of it in a crazily chic contemporary museum in Astoria.”<\/p>\n Find Spectacle: The Music Video<\/i> at the Museum of the Moving Image, Astoria, New York, April 3-June 16, 2013.<\/p>\n Can’t make it to Astoria? Watch a TEDx Talk about the making of one of the featured videos: “This Too Shall Pass” by OK Go \u00bb<\/a><\/p>\n
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