{"id":651154,"date":"2013-04-08T13:06:49","date_gmt":"2013-04-08T17:06:49","guid":{"rendered":"http:\/\/blog.ted.com\/?p=74470"},"modified":"2013-04-08T13:12:12","modified_gmt":"2013-04-08T17:12:12","slug":"five-big-ideas-from-tedintel","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651154","title":{"rendered":"Five big ideas from TED@Intel"},"content":{"rendered":"
\"TED@Intel-stage\"<\/p>\n

TED@Intel brought together 18 speakers from within the tech company. Photo: Shawn D. Morgan<\/p>\n<\/div>\n

Last week, Intel hosted a unique event — an afternoon of TED Talks delivered by their very own resident innovators, thinkers and dreamers. Through a partnership with TED, they received guidance on event production and curation. The final product — TED@Intel, themed \u201cthe future in progress\u201d — was a moment for the organization to celebrate and communicate their best ideas.<\/p>\n

According to Intel staffer Jeremy Schulz, these are the five most intriguing ideas he heard from the event\u2019s 18 speakers:<\/p>\n

1) To create technology that truly enriches people\u2019s lives, you have to ask users what they need and immerse yourself in their challenges. Then think: What can you make that would be most useful for them?<\/b> Tony Salvador has spent 20 years as an ethnographer at\u00a0Intel\u00a0doing exactly that. As he shared in the talk, \u201cThe Importance of Listening,\u201d you can\u2019t bring preconceived ideas into the process or you\u2019ll only \u201chear what [you] want to hear.\u201d<\/p>\n

2) Employees living outside the U.S. negotiate an important but delicate balancing act between Intel\u2019s open \u2014 but U.S.-centric \u2014 culture and the local cultural norms<\/b>. Makiko Eda, who leads marketing and branding for Asia Pacific, gave the talk \u201cThe Corporation as an Agent of Cultural Fusion,\u201d explaining that the balancing act practiced by people on the ground is vital to connecting the global company to local cultures.<\/p>\n

3) \u201cA little bit of insurrection\u201d is necessary to keep new ideas alive inside corporations<\/b>. In Peter Biddle\u2019s \u201cstraight-shooting\u201d talk, called \u201cPlucky Rebels: Being Agile in an Un-agile Place,\u201d he gave these pithy tips:<\/p>\n