{"id":651259,"date":"2013-04-05T16:55:52","date_gmt":"2013-04-05T20:55:52","guid":{"rendered":"http:\/\/serkadis.com\/index\/?guid=e2d1a36594f858a7d667d7a6aa597f40"},"modified":"2013-04-08T17:38:56","modified_gmt":"2013-04-08T21:38:56","slug":"the-future-of-advertising","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651259","title":{"rendered":"The Future of Advertising"},"content":{"rendered":"<p>In today&#8217;s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive.<\/p>\n<p>Drawing on a decade of working with advertising and marketing executives, <strong>Jeffrey Rayport<\/strong> argues that companies need a new way of thinking about advertising in the digital age.<\/p>\n<p>In this interactive webinar based on his new HBR article &#8220;The Future of Advertising,&#8221; Rayport shares a new framework for designing advertising strategy and execution. He shares his ideas on how marketers can craft and place their message to offer value in the proper context so consumers trust and welcome them.<br \/>\n<script type=\"text\/javascript\" src=\"http:\/\/cdnapi.kaltura.com\/p\/506471\/sp\/50647100\/embedIframeJs\/uiconf_id\/8817621\/partner_id\/506471\"><\/script><br \/>\n<object id=\"kaltura_player_1365455424\" name=\"kaltura_player_1365455424\" type=\"application\/x-shockwave-flash\" allowFullScreen=\"true\" allowNetworking=\"all\" allowScriptAccess=\"always\" height=\"356\" width=\"580\" bgcolor=\"#000000\" xmlns:dc=\"http:\/\/purl.org\/dc\/terms\/\" xmlns:media=\"http:\/\/search.yahoo.com\/searchmonkey\/media\/\" rel=\"media:video\" resource=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1365455424\/wid\/_506471\/uiconf_id\/8817621\/entry_id\/1_vecw9wm8\" data=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1365455424\/wid\/_506471\/uiconf_id\/8817621\/entry_id\/1_vecw9wm8\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowNetworking\" value=\"all\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"flashVars\" value=\"&#038;\" \/><param name=\"movie\" value=\"http:\/\/cdnapi.kaltura.com\/index.php\/kwidget\/cache_st\/1365455424\/wid\/_506471\/uiconf_id\/8817621\/entry_id\/1_vecw9wm8\" \/><a rel=\"media:thumbnail\" href=\"http:\/\/cdnsecakmi.kaltura.com\/p\/506471\/sp\/50647100\/thumbnail\/entry_id\/1_vecw9wm8\/width\/120\/height\/90\/bgcolor\/000000\/type\/2\"><\/a> <span property=\"dc:description\" content=\"In today\u2032s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive.Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way of thinking about advertising in the digital age.In this interactive webinar based on his new HBR article \u2033The Future of Advertising,\u2033 Rayport shares a new framework for designing advertising strategy and execution. He shares his ideas on how marketers can craft and place their message to offer value in the proper context so consumers trust and welcome them.\"><\/span><span property=\"media:title\" content=\"The Future of Advertising\"><\/span> <span property=\"media:width\" content=\"580\"><\/span><span property=\"media:height\" content=\"356\"><\/span> <span property=\"media:type\" content=\"application\/x-shockwave-flash\"><\/span><\/object><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=3rB_0t1Qans:nqR2N-lWn94:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.harvardbusiness.org\/~ff\/harvardbusiness?a=3rB_0t1Qans:nqR2N-lWn94:bcOpcFrp8Mo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/harvardbusiness?d=bcOpcFrp8Mo\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/harvardbusiness\/~4\/3rB_0t1Qans\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s media-saturated world, consumers are rejecting aggressive, interruptive advertising. In this environment, the keys to advertising are engaging consumers by focusing on where they are and connecting with them when they will be receptive. Drawing on a decade of working with advertising and marketing executives, Jeffrey Rayport argues that companies need a new way [&hellip;]<\/p>\n","protected":false},"author":7597,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-651259","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7597"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=651259"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651259\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=651259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=651259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=651259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}