{"id":651389,"date":"2013-04-09T13:10:02","date_gmt":"2013-04-09T17:10:02","guid":{"rendered":"http:\/\/gigaom.com\/?p=629197"},"modified":"2013-04-09T13:10:02","modified_gmt":"2013-04-09T17:10:02","slug":"branch-announces-simplified-version-of-commenting-and-conversation-site","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651389","title":{"rendered":"Branch announces simplified version of commenting and conversation site"},"content":{"rendered":"

Typically, an updated version of a site or product includes more bells and whistles. But Branch, the commenting and conversation site launched by former Twitter founders, announced some changes on Tuesday<\/a> that will simplify, rather than further complicate, the site.<\/p>\n

Branch wrote in a blog post that while the company is working to improve the features surrounding commenting, users asked for a cleaner, simpler version, and the company is complying<\/a>:<\/p>\n

\n

\u201cOver the last few months, we\u2019ve spent time adding features to this simple tool: features like groups, a notification drawer, ask-to-join, and \u2018branching.\u2019 But we\u2019ve also spent time listening, and when we did, we heard that while these features make having conversations easier and more delightful, they also make Branch more complicated. And that\u2019s the last thing we wanted to do.<\/p>\n

So starting today, you\u2019ll find a simpler http:\/\/www.branch.com<\/a>.<\/p>\n

Just like before, you can start a branch, add people to it, and talk to each other. You can also still take your conversation and put it anywhere: embed it on a website, share it on Twitter or Facebook, or link to it in an email. What you won\u2019t find is a complex notification system, groups architecture, ask-to-join process, or a way to \u201cbranch\u201d individual posts. (But don\u2019t worry! All your content is safe and sound.)\u201d<\/p>\n<\/blockquote>\n

\"Branch<\/a><\/p>\n

When Branch was still in private beta in July 2012, cofounder Josh Miller explained to GigaOM<\/a> that he envisioned Branch evolving to become more like Google Wave, but with some key differences. He\u2019ll be speaking at our paidContent Live conference<\/a> in New York on April 17.<\/p>\n

\u201cI think the promise of Google Wave is really interesting. Ultimately, it was too complicated a product,\u201d Miller said at the time<\/a>. \u201cWe\u2019re focused on offering a very simple user experience. We\u2019re really interested in the portability of conversations.\u201d<\/p>\n

\"\"<\/p>\n

<\/a><\/p>\n

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