{"id":651447,"date":"2013-04-09T15:05:53","date_gmt":"2013-04-09T19:05:53","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=224325"},"modified":"2013-04-09T15:05:53","modified_gmt":"2013-04-09T19:05:53","slug":"aol-announces-marketplace-by-adtech","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651447","title":{"rendered":"AOL Announces Marketplace by AdTech"},"content":{"rendered":"

AOL announced the launch of a new sell-side platform called Marketplace by AdTech<\/a> today.<\/p>\n

With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and get “high-touch client service from setup all the way through yield evaluation.”<\/p>\n

“Our goal at AOL Networks is to simplify digital advertising at scale and now, with the addition of Marketplace, publishers have a one-stop solution to manage every piece of inventory they have,\u201d said David Jacobs, Senior Vice President, AOL Networks. \u201cIf you don\u2019t have both supply and demand solutions, you are disadvantaged in this increasingly complex digital advertising ecosystem. With Marketplace, we give publishers a connected programmatic platform that is transparent and efficient as well as pre-loaded with demand.\u201d<\/p>\n

\u201cMarketplace was built with an in-depth understanding of publisher needs \u2013 after all, we based it off of the needs of one of the largest publishers in the world: AOL,\u201d Jacobs added. \u201cHaving partnered with thousands of premium publishers for over a decade on the buy side, we have developed significant experience and insights into how to drive demand and yield for publisher partners who are seeking to increase their revenues. We are excited to offer our Marketplace solution to drive value for our partners on a global basis.\u201d<\/p>\n

The announcement was made at ad:tech San Francisco by AOL CEO Tim Armstrong. <\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and get “high-touch client service from setup all the way through yield evaluation.” “Our goal at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-651447","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=651447"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651447\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=651447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=651447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=651447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}