{"id":651565,"date":"2013-04-10T09:01:45","date_gmt":"2013-04-10T13:01:45","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=224387"},"modified":"2013-04-10T09:01:45","modified_gmt":"2013-04-10T13:01:45","slug":"google-introduces-x-default-hreflang-annotation-for-webmasters","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651565","title":{"rendered":"Google Introduces \u2018x-default hreflang\u2019 Annotation For Webmasters"},"content":{"rendered":"<p>Google introduced a new rel-alternate-hreflang annotation for webmasters to specify international landing pages. It&#8217;s called &#8220;x-default hreflang,&#8221; and it signals to Google&#8217;s algorithms that a page doesn&#8217;t target a specific language or location.<\/p>\n<p>&#8220;The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user\u2019s language,&#8221; <a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2013\/04\/x-default-hreflang-for-international-pages.html\">explains<\/a> Google Webmaster Trends analyst Pierre Far. &#8220;Today we\u2019ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex.&#8221;<\/p>\n<p>&#8220;The new x-default hreflang attribute value signals to our algorithms that this page doesn\u2019t target any specific language or locale and is the default page when no other page is better suited,&#8221; says Far. &#8220;For example, it would be the page our algorithms try to show French-speaking searchers worldwide or English-speaking searchers on google.ca.&#8221;<\/p>\n<p>If example.com\/en-gb targets English-speaking users in the UK, example.com\/en-us targets English-speaking users in the US, example.com\/en-au targets English-speaking users in Australia, and exmaple.com\/ tshows users a country selector and is the default page worldwide, then the annotation would something like this:<\/p>\n<pre><code>&lt;link rel=\"alternate\" href=\"http:\/\/example.com\/en-gb\" hreflang=\"en-gb\" \/&gt;\u00a0<\/code><\/pre>\n<pre><code>&lt;link rel=\"alternate\" href=\"http:\/\/example.com\/en-us\" hreflang=\"en-us\" \/&gt;\u00a0<\/code><\/pre>\n<pre><code>&lt;link rel=\"alternate\" href=\"http:\/\/example.com\/en-au\" hreflang=\"en-au\" \/&gt;\u00a0<\/code><\/pre>\n<pre><code>&lt;link rel=\"alternate\" href=\"http:\/\/example.com\/\" hreflang=\"x-default\" \/&gt;<\/code><\/pre>\n<p>The annotation can also be used for homepages that dynamically alter their contents based on users&#8217; geolocation or the Accept-Language headers.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=rFAwCbq80UY:6nYDJJz85Ao:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=rFAwCbq80UY:6nYDJJz85Ao:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=rFAwCbq80UY:6nYDJJz85Ao:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=rFAwCbq80UY:6nYDJJz85Ao:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=rFAwCbq80UY:6nYDJJz85Ao:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=rFAwCbq80UY:6nYDJJz85Ao:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=rFAwCbq80UY:6nYDJJz85Ao:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=rFAwCbq80UY:6nYDJJz85Ao:mfZ73u_VV2s\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=rFAwCbq80UY:6nYDJJz85Ao:mfZ73u_VV2s\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/rFAwCbq80UY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google introduced a new rel-alternate-hreflang annotation for webmasters to specify international landing pages. It&#8217;s called &#8220;x-default hreflang,&#8221; and it signals to Google&#8217;s algorithms that a page doesn&#8217;t target a specific language or location. &#8220;The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-651565","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=651565"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651565\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=651565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=651565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=651565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}