{"id":651580,"date":"2013-04-10T09:58:18","date_gmt":"2013-04-10T13:58:18","guid":{"rendered":"http:\/\/gigaom.com\/?p=629599"},"modified":"2013-04-10T09:58:18","modified_gmt":"2013-04-10T13:58:18","slug":"t-mobile-goes-even-lower-bring-in-old-iphone-waive-99-fee-for-iphone-5","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651580","title":{"rendered":"T-Mobile goes even lower: bring in old iPhone, waive $99 fee for iPhone 5"},"content":{"rendered":"

If you think zero dollars sounds better than $99, T-Mobile has an iPhone deal for you. Starting on Friday, if you trade in an iPhone 4 or iPhone 4S, the carrier will waive the down payment for a new iPhone 5.<\/p>\n

Friday is also launch day for the T-Mobile iPhone. It is the last of the major U.S. wireless providers to get the iPhone, and as a result is looking for ways to boost its appeal to potential customers beyond its unusual new payment plan structure.<\/p>\n

T-Mobile’s new no-contract payment plans, introduced last month, mean customers can walk out of a store with a new iPhone 5 for $99, with $20 monthly payments for the next \u00a0two years. It actually works out to be cheaper than buying an unlocked, full-price iPhone directly from Apple by about $70. The plans are also slightly less pricey<\/a>\u00a0than what T-Mobile competitors are offering.<\/p>\n

While the pricing does work out to be slightly cheaper, the fact that T-Mobile is getting the iPhone so late in the game — AT&T has had it for almost six years; Verizon for two, and Sprint for about 18 months — means many customers have already settled in with a provider. T-Mobile’s novel pricing plans are intended to appeal to people who may not otherwise have considered an iPhone or a smartphone; but this trade-in deal also could interest people who are at the end of a contract on an older iPhone and could be tempted to find a carrier offering the best deal.<\/p>\n

The trade-in offer is available to\u00a0”well-qualified customers” (those who can pass a credit check) through June 16.<\/p>\n

\"\"<\/p>\n

<\/a><\/p>\n

Related research and analysis from GigaOM Pro:<\/strong>
Subscriber content. Sign up for a free trial<\/a>.<\/p>\n