{"id":651603,"date":"2013-04-10T12:00:01","date_gmt":"2013-04-10T16:00:01","guid":{"rendered":"http:\/\/gigaom.com\/?p=629694"},"modified":"2013-04-10T12:00:01","modified_gmt":"2013-04-10T16:00:01","slug":"ebays-paypal-and-magento-join-hands-offering-a-mobile-payment-service","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651603","title":{"rendered":"eBay\u2019s PayPal and Magento join hands, offering a mobile payment service"},"content":{"rendered":"

When eBay bought Magento in 2011<\/a> it gained an e-commerce platform that merchants could use to create custom online stores, but eBay has largely kept Magento separate from its most famous e-commerce acquisition, PayPal. That\u2019s now changing, though, as the two are announcing a partnership to integrate PayPal\u2019s m-commerce and mobile payments technology with Magento\u2019s service.<\/p>\n

In a blog post Wednesday, PayPal CTO James Barrese said his company is creating two new extensions for Magento’s 150,000 merchants. The first, called In-Aisle Selling, hooks PayPal\u2019s point-of-sale mobile payments service Here directly to a merchant\u2019s store. Here lets a salesman to take a credit or debit card payment<\/a> anywhere in the store with PayPal\u2019s triangular magnetic reader, while Magento\u2019s ordering and inventory system pulls down all of purchase and customer details.<\/p>\n

The second extension is called Order Ahead, which lets merchants set up shop in PayPal\u2019s mobile app. In January, PayPal launched a pilot project<\/a> with one of its key mobile payments customers<\/a> Jamba Juice. Customers could access Jamba Juice\u2019s menu from the app, place an order while waiting in line or before they arrived — even make special substitution requests — and of course pay for their drink.<\/p>\n

Barrese said pilot was a success and now it\u2019s expanding Order Ahead, starting with Magento merchants. Stores can use specialized templates to create their menus or catalogs and synchronize their opening hours and locations with PayPal\u2019s ordering system. Merchants can then manage the pre-orders through a simple console available in the extension or directly integrate it Order Ahead into their existing point-of-sale systems using Magento\u2019s APIs. Customers can pick up their orders either by presenting their names, order numbers or the QR code on their e-receipts.<\/p>\n

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