{"id":651677,"date":"2013-04-10T16:31:14","date_gmt":"2013-04-10T20:31:14","guid":{"rendered":"http:\/\/gigaom.com\/?p=629748"},"modified":"2013-04-10T16:31:14","modified_gmt":"2013-04-10T20:31:14","slug":"the-creators-of-the-next-generation-of-it-are-at-structure-2013","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651677","title":{"rendered":"The creators of the next generation of IT are at Structure 2013"},"content":{"rendered":"

As we spend more of our time (and money) online, information technology is becoming more than just a cost of doing business \u2014 it\u2019s enabling an entirely new ways of doing business.<\/p>\n

We see it clearly in companies such as Google or Facebook, where the cost of computing has a direct impact on the cost of goods sold. But it\u2019s also becoming the case in banks, retail shops and other sectors of the economy where mobile,\u00a0 digital or cloud strategies all are facets of the same issue: an attempt to wed the business to technology and an understanding that technology is the business.<\/p>\n

We get it. That\u2019s why this year\u2019s Structure conference, on June 19 and 20<\/a> in San Francisco, will have speakers like Kevin Scott of LinkedIn. He\u2019s going to share what he learned throughout the process of re-architecting the social networking site to brings its costs in line with its growing scale. Scott is part of a new generation of IT professionals who aren\u2019t just trying to solve business problems with technology but are building architectures that are integral parts of the business.<\/p>\n

Jeff Dean at Google is doing something similar<\/a> \u2014 although he\u2019s thinking at a much larger scale. The computer scientist who co-wrote the search giant\u2019s MapReduce paper is responsible for rethinking Google\u2019s architecture for the new era of the web, where the hardware and software must support real-time distributed systems, capable of interacting naturally with people. It\u2019s a tall order, but he\u2019ll talk about where IT is going and how to build systems that can handle that future.<\/p>\n

Finally, we have a familiar face in a new role. Bob Muglia, who is the executive vice president of Juniper\u2019s Software Solutions, will talk about how he plans to shift one of the innovators of the switching era<\/a> as its business is disrupted by both the new OpenFlow protocol and the development of software-defined networking. Already, Muglia has forced the $9.65 billion company to change its business model and how it sells some of its hardware. He\u2019ll discuss software-defined networks and what it means to be able to program the hardware infrastructure on demand and without having to physically touch the hardware.<\/p>\n

The entire IT industry is poised between the promise of awesome opportunities as computing becomes cheaper and our ability to capture data expands, and the fear of disruption as open source hardware and new layers of abstraction threaten to tear down the barriers to entry. It\u2019s a crazy time in IT and Structure speakers will help you capitalize on it, either from the business side or with deep dives into the future of technology. Register today<\/a> so you can join us in San Francisco on June 19 and 20.<\/p>\n

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