{"id":651742,"date":"2013-04-10T18:25:55","date_gmt":"2013-04-10T22:25:55","guid":{"rendered":"http:\/\/www.pehub.com\/?p=195682"},"modified":"2013-04-10T18:25:55","modified_gmt":"2013-04-10T22:25:55","slug":"appnexus-goes-all-in-on-mobile-advertising","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651742","title":{"rendered":"AppNexus Goes \u201cAll-In\u201d on Mobile Advertising"},"content":{"rendered":"

The New York-based digital advertising firm AppNexus<\/strong> is upping its commitment to mobile advertising, the company announced today. More specifically, its mobile buy-side offering, which is in beta with clients including Collective, CPX Interactive, FlxOne, and Matomy, is expected to be available to all AppNexus customers this summer. The beta product is already integrated with mobile supply sources such as Nexage, Smaato, and MoPub. AppNexus raised a $75 million Series D round of financing led by Technology Crossover Ventures<\/strong> in January.<\/p>\n

PRESS RELEASE:<\/strong><\/p>\n

AppNexus, which offers the most powerful, open and customizable advertising technology platform, today announced an \u201call-in\u201d commitment to mobile advertising, promising to remove the barriers currently limiting buyers and sellers from unlocking the full potential of mobile. From the AppNexus Summit in San Francisco, CEO Brian O\u2019Kelley outlined the company\u2019s plan to extend its display business into mobile as part of one integrated platform that will break down the technological hurdles causing friction within mobile advertising.<\/p>\n

Over the course of 2013, AppNexus will bring the same scalable, customizable and targeted efficiencies the company is known for in display to market with integrated buy- and sell-side solutions for display and mobile. The mobile buy-side offering, which is in beta with clients including Collective, CPX Interactive, FlxOne, and Matomy, is expected to be available to all AppNexus customers this summer. The beta product is already integrated with mobile supply sources such as Nexage, Smaato, and MoPub.<\/p>\n

\u201cConsumers are shifting to mobile, and companies are expending significant time and money trying to reach them there — but they haven\u2019t yet cracked the code,\u201d said O\u2019Kelley. \u201cWe built the technology foundation that unlocked unprecedented innovation and spend in display. Now we\u2019re taking the same approach to mobile, allowing our customers to do business \u2018full spectrum\u2019 seamlessly across display and mobile.\u201d<\/p>\n

\u201cAs a data-driven, multi-screen platform for brand marketers, the biggest hurdle in mobile advertising is having to work with multiple supply sources and one-off technology partners. We have chosen to work with AppNexus for mobile because AppNexus has proven to be the technology platform of choice in digital advertising. By continuing to partner with AppNexus, we can seamlessly activate our unique advertising solutions across desktop and mobile channels,\u201d said Joe Apprendi, CEO of Collective.<\/p>\n

In January, AppNexus raised a $75 million Series D round led by Technology Crossover Ventures to accelerate the company\u2019s rapid growth and fuel a new generation of innovations that will transform digital advertising. The company\u2019s major commitment to mobile is part of that ongoing strategic plan.<\/p>\n

ABOUT APPNEXUS:
\nAppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web\u2019s original ad exchanges at Yahoo!\u2019s Right Media and Google\u2019s DoubleClick, AppNexus offers the industry\u2019s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com<\/p>\n

The post AppNexus Goes “All-In” on Mobile Advertising<\/a> appeared first on peHUB<\/a>.<\/p>\n

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The New York-based digital advertising firm AppNexus is upping its commitment to mobile advertising, the company announced today. More specifically, its mobile buy-side offering, which is in beta with clients including Collective, CPX Interactive, FlxOne, and Matomy, is expected to be available to all AppNexus customers this summer. The beta product is already integrated with […]<\/p>\n","protected":false},"author":7567,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-651742","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7567"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=651742"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651742\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=651742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=651742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=651742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}