{"id":651789,"date":"2013-04-11T05:06:17","date_gmt":"2013-04-11T09:06:17","guid":{"rendered":"http:\/\/www.pehub.com\/?p=195738"},"modified":"2013-04-11T05:06:17","modified_gmt":"2013-04-11T09:06:17","slug":"sticky-secures-european-tech-investors","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/651789","title":{"rendered":"Sticky Secures European Tech Investors"},"content":{"rendered":"

Media technology company Sticky<\/strong> has closed a $3 million funding round. European tech investors Conor and Northzone<\/strong> paticipated in the financing.<\/p>\n

PRESS RELEASE<\/strong><\/p>\n

Media technology company Sticky announced today that it has closed a $3M funding round with leading European tech investors Conor and Northzone.
\nOver 50% of online impressions are never seen. Thirty percent of those impressions that are considered \u201cviewable\u201d (in-screen) are never seen. So how do you make sure your ad is seen?
\nMeet Sticky \u2013 the next generation in ad accountability. Sticky is not another in-screen measurement tool; Sticky gets inside the eyes of a consumer showing you whether your ad is actually seen or not. Capable of tracking an entire ad campaign with a dashboard interface, Sticky is revolutionizing optimization for online brand advertising.
\nSticky\u2019s growing list of clients, includes P&G, L\u2019Oreal, McDonalds, and GroupM, among others.
\n“With the Sticky Platform, brand advertisers will be able to optimize their campaigns and increase their ROI. Sticky technology will become a must-have in a world of ever increasing competition for attention, where online brand advertising has been left without quality measurement tools for much too long. Sticky has the potential to be the global leader in this category and we are thrilled to be backing them,\u201d comments Jarkko Penttil\u00e4, Partner at Conor Venture Partners.
\nRepresenting Sticky, Mathias Plank, Founder and CEO, says, \u201cWe are looking forward to working with leading tech investors Conor and Northzone. Tapping into their wealth of experience will take us to the next step in becoming global leaders. Sticky has the potential to revolutionize this industry. Our mission is to help clean up the digital wasteland of advertising.\u201d
\n###
\nAbout Sticky
\nSticky is the only media technology company that provides a platform to ensure that display ads get seen. Sticky\u2019s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all partners in the digital ecosystem to increase ROI. Sticky is a product of rebranding from EyeTrackShop, the world\u2019s first online eye tracking company initially funded by Tobii technology in 2009. EyeTrackShop will now be powered by Sticky continuing its market research studies alongside Sticky\u2019s revolutionary technology. Sticky has offices in New York, San Francisco, London, Stockholm and Shanghai. (www.sticky.ad)
\nAbout Conor
\nConor Venture Partners is a leading early stage technology VC investing in Nordic and Baltic countries. Conor invests in disruptive technologies in ICT, embedded systems, electronics, new materials and optics. Conor\u2019s main interest lies in companies that have the potential and drive to become global winners in their industry categories. The fund is privately owned and supported by local institutional investors and the European Investment Fund. About Northzone
\nNorthzone was established in 1996 and has offices in London, Copenhagen, Oslo, and Stockholm. Since its inception Northzone has raised over $500 million, invested in more than 75 companies. Notable investments include Spotify, Avito, Lastminute.com, Pricerunner, Nimsoft and EPiServer. Contact
\nMathias Plank, Founder & CEO, Sticky, mathias@sticky.ad, + 46 733 281501
\nJarkko Penttil\u00e4, Partner, Conor Venture Partners, jarkko.penttila@conor.vc
\nJeppe Zink, General Partner Northzone, jeppe@northzone.com<\/p>\n

Sticky is the only media technology company that provides a platform to ensure that your display ads get seen. Our disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all partners in the digital eco system to increase ROI. <\/p>\n

The post Sticky Secures European Tech Investors<\/a> appeared first on peHUB<\/a>.<\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Media technology company Sticky has closed a $3 million funding round. European tech investors Conor and Northzone paticipated in the financing. PRESS RELEASE Media technology company Sticky announced today that it has closed a $3M funding round with leading European tech investors Conor and Northzone. Over 50% of online impressions are never seen. Thirty percent […]<\/p>\n","protected":false},"author":7999,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-651789","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7999"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=651789"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/651789\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=651789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=651789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=651789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}