{"id":652007,"date":"2013-04-10T13:31:04","date_gmt":"2013-04-10T17:31:04","guid":{"rendered":"http:\/\/mobilemoo.com\/?p=28742"},"modified":"2013-04-10T13:31:04","modified_gmt":"2013-04-10T17:31:04","slug":"t-mobile-offering-a-promotion-of-its-own-on-iphone-trade-ins","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/652007","title":{"rendered":"T-Mobile Offering a Promotion of Its Own on iPhone Trade-Ins"},"content":{"rendered":"<\/p>\n<p>T-Mobile&#8217;s new contract-free plans might have garnered most of the attention after the company&#8217;s big announcement last month, but there is another part that will start making an impact soon. On Friday, after nearly six years without, T-Mobile will finally offer the iPhone. And they aren&#8217;t taking it lightly.<\/p>\n<p>Earlier this week we saw <a href=\"http:\/\/mobilemoo.com\/consumer-corner\/consumer-issues\/sprints-virgin-mobile-gunning-for-t-mobiles-un-carrier-plans\/\">Virgin Mobile take a shot at T-Mobile<\/a> with an intriguing comparison chart. Included with it was a $100 offer to switch from T-Mobile to Virgin Mobile. As I mentioned in the post, this is a tactic we typically see from smaller carriers seeking to steal business from larger ones. T-Mobile still sits firmly as the No. 4 carrier in the nation, so it has plenty of competition from above. Like Virgin, it plans to take on that competition with an incentive.<\/p>\n<p>Plenty of people already own the iPhone, and T-Mobile knows that. Why, then, would they come to them for iPhone service? The pricing, only $100 up front and $20 per month, might be one attractive factor. Not satisfied with just this, T-Mobile is <a href=\"http:\/\/allthingsd.com\/20130409\/t-mobile-hopes-trade-in-offer-will-lure-iphone-customers-from-rivals\/\">offering a $100 trade-in credit<\/a>. Just bring an iPhone 4, 4S, or 5 when you purchase a new one and you eliminate that $100 up-front charge. It gets better than that, too. Those trading in the 4S and 5 will receive additional bonuses which can saved them even more. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mobilemoo.com\/wp-content\/uploads\/2013\/04\/TMOiPhone.jpg\" alt=\"TMOiPhone\" width=\"600\" height=\"203\" class=\"aligncenter size-full wp-image-28744\" \/><\/p>\n<p>The promotion not only highlights T-Mobile&#8217;s tough position in the current mobile market, but also its focus on being a value carrier. When it unveiled new plans, what stood out most was the value they provide over other plans. At $60 per month for unlimited minutes and messaging, plus 2.5GB of data, there&#8217;s not a large carrier in the country that can compete. Some prepaid carriers trump that offering, but they&#8217;re working off other carriers&#8217; networks. Those with primary networks, such as Cricket and MetroPCS, don&#8217;t offer the level of coverage that T-Mobile does. <\/p>\n<p>The offer runs between now and June 16, giving customers plenty of time to decide whether they&#8217;d like to trade in their old iPhone models for the new one. The only issue is that only the iPhone 4 has customers out of contract at this point. Since it was released in October of 2011, customers who upgraded still have a few months before they can exit their current plans. The trade-in credit, though, could virtually go towards an early termination fee, which can be in the double digits by this point in many contracts. The iPhone goes on sale this Friday at 9 a.m. local time.<\/p>\n<p>In other T-Mobile news, their network could be getting stronger soon. For a few months now they&#8217;ve been going through the regulatory and shareholder approval processes for a merger with MetroPCS. While regulators have pushed the deal through, there has been a bit of turmoil on the shareholder side. News today suggests that <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887323741004578414650474795478.html\">T-Mobile will improve its offer<\/a> for MetroPCS, perhaps allaying some concerns that MetroPCS&#8217;s top investors have expressed. <\/p>\n<p>Apparently early shareholder voting hasn&#8217;t gone well, which has prompted the improved offer from T-Mobile. If some shareholders change their minds, the deal could go through quickly. The deal will be ratified or rejected at a shareholder meeting scheduled for this Friday. <\/p>\n<p>The post <a href=\"http:\/\/mobilemoo.com\/news\/carrier-news\/t-mobile-news\/t-mobile-offering-a-promotion-of-its-own-on-iphone-trade-ins\/\">T-Mobile Offering a Promotion of Its Own on iPhone Trade-Ins<\/a> appeared first on <a href=\"http:\/\/mobilemoo.com\/\">MobileMoo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T-Mobile&#8217;s new contract-free plans might have garnered most of the attention after the company&#8217;s big announcement last month, but there is another part that will start making an impact soon. On Friday, after nearly six years without, T-Mobile will finally offer the iPhone. And they aren&#8217;t taking it lightly. Earlier this week we saw Virgin [&hellip;]<\/p>\n","protected":false},"author":7435,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-652007","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7435"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=652007"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652007\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=652007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=652007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=652007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}