{"id":652099,"date":"2013-04-12T07:35:51","date_gmt":"2013-04-12T11:35:51","guid":{"rendered":"https:\/\/www.pehub.com\/?p=195940"},"modified":"2013-04-12T07:35:51","modified_gmt":"2013-04-12T11:35:51","slug":"preplay-seals-4-7m-series-b","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/652099","title":{"rendered":"PrePlay Seals $4.7M Series B"},"content":{"rendered":"

PrePlay Inc.<\/strong> has raised $4.7 million in Series B financing. Lead investor Trilogy Equity Partners<\/strong> was joined by RSE Ventures<\/strong> in the round. PrePlay is a New York based mobile games company.
\n
\nPRESS RELEASE<\/strong>
\nOn the heels of PrePlay, Inc.’s
\n(www.preplaysports.com) Opening Day re-launch of MLB PrePlay v2.0 for iOS and
\nAndroid, the company is announcing the closing of a $4.7M Series B Financing.
\nLead investor Trilogy Equity Partners, LLC was joined by RSE Ventures, the
\nventure capital fund founded by Miami Dolphins’ owner Stephen Ross and Matt
\nHiggins.<\/p>\n

PrePlay is a New York based mobile games company that has found early success
\namong sports fans and gamers with its baseball, hockey, and football titles. The
\ncompany also has coveted commercial partnerships with Major League Baseball
\nAdvanced Media and the National Hockey League. <\/p>\n

PrePlay’s core competency is creating apps that enable fans to do what they
\nalready do – make and share simple predictions for every play of every game
\nthey watch. Add the right mixture of game mechanics and social hooks, and you’ve
\ngot a winning suite of evergreen game titles. Through cross-marketing and
\nPrePlay credentials supported platform-wide, the games are able to support and
\nreinforce each other as a network in spite of the seasonality of sports.<\/p>\n

The company measures its success based on how many predictions fans make each
\nday on the platform. On Baseball’s Opening Day (April 1st), users made over
\n200,000 play-by-play predictions on the platform, doubling the company’s
\nsingle-day record to that point. <\/p>\n

PrePlay CEO Andrew Daines – recently named one of Forbes’ 30 Under 30 – says,
\n“We think the whole social TV, second-screen business is upside down. It’s
\ncurrently dominated by generic one-size-fits-all check-in apps and by TV
\nprogrammers who want you to watch their shows, but have no feeling for games, no
\nfeeling for great mobile product. We fit into the category of ‘second-screen’,
\nbut we’re tackling the problem of engagement from a mobile-first, gaming
\nperspective. We care deeply about creating rich, high-quality game experiences,
\nand believe TV tune-in and engagement with content and brands flow naturally
\nfrom there.”<\/p>\n

The company will use the new funds to grow its Ruby on Rails and native iOS and
\nAndroid teams in an effort to add more sports and grow its advertising, in-app
\npurchase, and platform licensing businesses. <\/p>\n

Methuselah Advisors acted as Financial Advisor and Sheppard Mullin Richter &
\nHampton represented the company in the transaction. <\/p>\n

QUICK FACT SHEET<\/p>\n

* Founded in 2010 by undergraduate student at Cornell
\n* Announced its’ 100,000th registered user yesterday
\n* Now receiving 1 Million fan predictions on the platform per week
\n* 30,000 social media messages + chats made per day
\n* 8 million predictions made on the platform all-time
\n* Grown from 12 to 20 employees in past 6 months
\n* Commercial partner of MLBAM and NHL
\n* Offices in NYC & Paris, France
\n* Top 25 on Apple App Store Sports, Top 25 on Google Play Sports
\n* Industry-leading average engagement of 50 minutes per user session<\/p>\n

TRILOGY EQUITY PARTNERS, LLC<\/p>\n

Established by a team of Seattle wireless and technology entrepreneurs,
\nincluding John Stanton, Trilogy Equity Partners, LLC invests private capital in
\nareas where in-house expertise and market growth promise superior financial
\nreturns. The firm’s partners have long been at the center of the global wireless
\nrevolution as founders of Voicestream (T-Mobile) and Western Wireless in
\naddition to previously holding pivotal roles at McCaw Cellular (AT&T). <\/p>\n

RSE VENTURES<\/p>\n

Stephen M. Ross and Matt Higgins co-founded RSE Ventures in 2012. The firm
\nbuilds and invests directly in companies specializing in audience engagement,
\ncombining in-venue content, curated events, and strategic partnerships to build
\nthe best possible fan experience.<\/p>\n

The post PrePlay Seals $4.7M Series B<\/a> appeared first on peHUB<\/a>.<\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

PrePlay Inc. has raised $4.7 million in Series B financing. Lead investor Trilogy Equity Partners was joined by RSE Ventures in the round. PrePlay is a New York based mobile games company. PRESS RELEASE On the heels of PrePlay, Inc.’s (www.preplaysports.com) Opening Day re-launch of MLB PrePlay v2.0 for iOS and Android, the company is […]<\/p>\n","protected":false},"author":7427,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-652099","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7427"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=652099"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652099\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=652099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=652099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=652099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}