{"id":652723,"date":"2013-04-16T17:00:46","date_gmt":"2013-04-16T21:00:46","guid":{"rendered":"http:\/\/www.webpronews.com\/?p=225318"},"modified":"2013-04-16T17:00:46","modified_gmt":"2013-04-16T21:00:46","slug":"ship-my-pants-ad-seems-to-be-working-for-kmart","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/652723","title":{"rendered":"\u2018Ship My Pants\u2019 Ad Seems To Be Working For Kmart"},"content":{"rendered":"<p>Earlier this week, we <a href=\"http:\/\/www.webpronews.com\/kmart-ad-will-make-you-ship-bricks-2013-04\">looked at a new Kmart ad<\/a> entitled, &#8220;Ship My Pants&#8221;. It pretty much came out of left-field. I don&#8217;t think anyone would&#8217;ve expected an ad like this from Kmart, and perhaps that&#8217;s the point. If you haven&#8217;t seen it yet, take a moment: <\/p>\n<p><center><iframe loading=\"lazy\" width=\"616\" height=\"347\" src=\"http:\/\/www.youtube.com\/embed\/I03UmJbK0lA\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p>Done? Go ahead, watch it again. <\/p>\n<p>Yeah, that Kmart ad has almost ten million YouTube views. Ten MILLION. A Kmart ad. It hasn&#8217;t even been up a week yet. <\/p>\n<p>Naturally, it&#8217;s generating a lot of buzz in social media. Here are some recent tweets (about 30 more have come in since I started writing this a few minutes ago):<\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>thanks to @<a href=\"https:\/\/twitter.com\/themisterjoshua\">themisterjoshua<\/a> for texting me a laugh this afternoon in the form of the <a href=\"https:\/\/twitter.com\/search\/%23shipmypants\">#shipmypants<\/a> video. Lolol! <a href=\"http:\/\/t.co\/ok7b5YmNwN\" title=\"http:\/\/bit.ly\/ZYsp5G\">bit.ly\/ZYsp5G<\/a><\/p>\n<p>&mdash; Angela James (@angelajames) <a href=\"https:\/\/twitter.com\/angelajames\/status\/324226650843795456\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>Kmart <a href=\"https:\/\/twitter.com\/search\/%23shipmypants\">#shipmypants<\/a> proves that clever and edgy outdoes star power on social media <a href=\"http:\/\/t.co\/Gskvp5rZzE\" title=\"http:\/\/goo.gl\/aynwr\">goo.gl\/aynwr<\/a> via @<a href=\"https:\/\/twitter.com\/louiebaur\">louiebaur<\/a><\/p>\n<p>&mdash; Jeff Jacobs (@JeffreyPJacobs) <a href=\"https:\/\/twitter.com\/JeffreyPJacobs\/status\/324216912659746817\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>KMart&#8217;s new ad for online shipping blows my mind. Kudos for edgy, different ads. <a href=\"https:\/\/twitter.com\/search\/%23shipmypants\">#shipmypants<\/a> <a href=\"http:\/\/t.co\/ByZj6ToKBa\" title=\"http:\/\/youtu.be\/I03UmJbK0lA\">youtu.be\/I03UmJbK0lA<\/a><\/p>\n<p>&mdash; Melissa Lyttle (@melissalyttle) <a href=\"https:\/\/twitter.com\/melissalyttle\/status\/324216908071194625\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>I could watch this on repeat forever&#8230;<a href=\"https:\/\/twitter.com\/search\/%23ShipMyPants\">#ShipMyPants<\/a>: <a href=\"http:\/\/t.co\/t6iXquuGMv\" title=\"http:\/\/youtu.be\/I03UmJbK0lA\">youtu.be\/I03UmJbK0lA<\/a> via @<a href=\"https:\/\/twitter.com\/youtube\">youtube<\/a><\/p>\n<p>&mdash; Mark Hamsher (@MarkHamsher) <a href=\"https:\/\/twitter.com\/MarkHamsher\/status\/324208962331369472\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>Yep. This wins the Internet this week: Ship My Pants: <a href=\"http:\/\/t.co\/0MSJnnHsds\" title=\"http:\/\/youtu.be\/I03UmJbK0lA\">youtu.be\/I03UmJbK0lA<\/a><\/p>\n<p>&mdash; Scott Stratten (@unmarketing) <a href=\"https:\/\/twitter.com\/unmarketing\/status\/323187497872011264\">April 13, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>I love how Kmart is pushing boundaries: &#8216;Ship My Pants:&#8217; Kmart&#8217;s Unexpected Viral Hit &#8211; Forbes <a href=\"http:\/\/t.co\/cxunrMdX9X\" title=\"http:\/\/onforb.es\/105eMZO\">onforb.es\/105eMZO<\/a><\/p>\n<p>&mdash; Shauna Mackenzie (@MsShaunaMack) <a href=\"https:\/\/twitter.com\/MsShaunaMack\/status\/324262567830761472\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p><a href=\"https:\/\/twitter.com\/search\/%23shipmypants\">#shipmypants<\/a> say it <img src='http:\/\/www.webpronews.com\/wp-includes\/images\/smilies\/icon_smile.gif' alt=':)' class='wp-smiley' \/> <\/p>\n<p>&mdash; Dominique (@nikki_pooh1993) <a href=\"https:\/\/twitter.com\/nikki_pooh1993\/status\/324261267365826560\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>Ship My Pants! This shit is too funny <a href=\"http:\/\/t.co\/Gs5OIhH1V3\" title=\"http:\/\/youtu.be\/I03UmJbK0lA\">youtu.be\/I03UmJbK0lA<\/a> via @<a href=\"https:\/\/twitter.com\/youtube\">youtube<\/a><\/p>\n<p>&mdash; Tyler Quill (@TQuill2) <a href=\"https:\/\/twitter.com\/TQuill2\/status\/324259728865767424\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p>Kmart itself seems to be having a blast with it: <\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>You\u2019ll never guess what we\u2019re letting you do at our stores now <a href=\"https:\/\/twitter.com\/search\/%23ShipMyPants\">#ShipMyPants<\/a> <a href=\"http:\/\/t.co\/6xJotgavOd\" title=\"http:\/\/bit.ly\/11Zkzhf\">bit.ly\/11Zkzhf<\/a><\/p>\n<p>&mdash; Kmart (@Kmart) <a href=\"https:\/\/twitter.com\/Kmart\/status\/322365331479867392\">April 11, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>DUDES. Come ship your pants with us, anyday. <a href=\"https:\/\/twitter.com\/search\/%23ShipMyPants\">#ShipMyPants<\/a> RT @<a href=\"https:\/\/twitter.com\/menshumor\">menshumor<\/a>: This commercial just made our day&#8230; <a href=\"http:\/\/t.co\/ItMk5TWHo8\" title=\"http:\/\/spr.ly\/6011XJbR\">spr.ly\/6011XJbR<\/a><\/p>\n<p>&mdash; Kmart (@Kmart) <a href=\"https:\/\/twitter.com\/Kmart\/status\/324199756857499649\">April 16, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p>Nothin&#8217; wrong with that! <a href=\"https:\/\/twitter.com\/search\/%23ShipMyPants\">#ShipMyPants<\/a> RT @<a href=\"https:\/\/twitter.com\/akelly249\">akelly249<\/a>: I just shipped my PJ&#8217;s! <a href=\"https:\/\/twitter.com\/search\/%23iswear\">#iswear<\/a> @<a href=\"https:\/\/twitter.com\/kmart\">kmart<\/a><\/p>\n<p>&mdash; Kmart (@Kmart) <a href=\"https:\/\/twitter.com\/Kmart\/status\/323794542862147584\">April 15, 2013<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p>Whether all of the social buzz leads to more people going to Kmart and having things shipped remains to be seen. <\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=uIHE1Gs0pg8:lS9Rmz5mGvo:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=uIHE1Gs0pg8:lS9Rmz5mGvo:wF9xT3WuBAs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=uIHE1Gs0pg8:lS9Rmz5mGvo:wF9xT3WuBAs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=uIHE1Gs0pg8:lS9Rmz5mGvo:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=uIHE1Gs0pg8:lS9Rmz5mGvo:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=uIHE1Gs0pg8:lS9Rmz5mGvo:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=uIHE1Gs0pg8:lS9Rmz5mGvo:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?a=uIHE1Gs0pg8:lS9Rmz5mGvo:mfZ73u_VV2s\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/webpronews\/all?i=uIHE1Gs0pg8:lS9Rmz5mGvo:mfZ73u_VV2s\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/webpronews\/all\/~4\/uIHE1Gs0pg8\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, we looked at a new Kmart ad entitled, &#8220;Ship My Pants&#8221;. It pretty much came out of left-field. I don&#8217;t think anyone would&#8217;ve expected an ad like this from Kmart, and perhaps that&#8217;s the point. If you haven&#8217;t seen it yet, take a moment: Done? Go ahead, watch it again. Yeah, that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-652723","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=652723"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/652723\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=652723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=652723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=652723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}